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Tunnocks

Tunnock’s take the biscuit with dancing teacakes

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By John Glenday, Reporter

July 8, 2015 | 1 min read

Tunnocks teacakes are riding the crest of a global surge in demand after the iconic treat was given pride of place at the opening ceremony of the 2014 Commonwealth Games in Glasgow.

This saw dancers don outsized costumes replicating the distinctive red and silver foil domes of the chocolate and marshmallow snacks, stealing the show for a global audience of one billion.

Since their starring role sales of its flagship teacake line surge by 15m over the year, bringing with it record turnover for the family-run business, allowing the Uddingston-based company to expand production.

Operations director Fergus Loudon commented: “The games organisers contacted me last February and asked if we would be happy with them using our brand, but I had no idea what they were planning. When we sat down to watch the opening ceremony we were absolutely flabbergasted.

“After that the phones started ringing off the hook. There was an enormous worldwide spike in the demand for teacakes.”

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