Smug Sony headphone billboard irks social media users including Stephen Merchant

Sony has been mocked on social media for a London Underground ad which basically describes the function of headphones.

Boasting of hi-res audio, the ad informed viewers of the Sony Experia Z3 headphone's noise cancelation functionality.

Twitter users, including comedian Stephen Merchant, shared their contempt and confusion at the ad, which was first spotted by the I.

Some of the language directed towards the gent in the billboard got a little blue.

Stephen Merchant surmised that Sony was targeting the 'smug bastard market'

Sony targeting the smug bastard market

A photo posted by Stephen Merchant (@stephenmerchant) on

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