Sony has been mocked on social media for a London Underground ad which basically describes the function of headphones.
Boasting of hi-res audio, the ad informed viewers of the Sony Experia Z3 headphone's noise cancelation functionality.
Twitter users, including comedian Stephen Merchant, shared their contempt and confusion at the ad, which was first spotted by the I.
— Kalpesh Rathod (@kalpsrath) July 7, 2015
— James Stafford (@jpstafford) July 3, 2015
@kalpsrath and an inane slogan which literally just describes what headphones do :D — Helen Lippell (@octodude) July 7, 2015
Some of the language directed towards the gent in the billboard got a little blue.
Yeah that's literally what headphones do you fucking bellend. pic.twitter.com/jjJAvz6qmY — ~ (@daniel_barker) July 3, 2015
I've completely lost count of how many people have responded to this with a Get In The Sea comment. Just the default response now. — ~ (@daniel_barker) July 6, 2015
This guy is a mega smug cunt. Don't listen to him. I hate him. #Sonypic.twitter.com/36vrBABHIR — Chloe Rivers (@ChloChloRivers) June 30, 2015
Sony, this does not make me want to buy your product. It makes me want this man to GET IN THE SEA if that helps? pic.twitter.com/sdrSEDdiyP — Stuart Dredge (@stuartdredge) July 4, 2015
Stephen Merchant surmised that Sony was targeting the 'smug bastard market'
A photo posted by Stephen Merchant (@stephenmerchant) on