One Direction issue poverty and climate change pledge in action/1D social media campaign

One Direction have launched the action/1D manifesto to ask their booming fanbase to share how they would improve the world, using creative means.

The pop band join high-profile figures including Emeritus Archbishop Desmond Tutu, Malala Yousafzai, Sir Richard Branson, Shakira, Ben Affleck, Bill and Melinda Gates and Bono in issuing their support for Action/2015.

The push to influence world leaders attending summits in New York and Paris later this year was delivered by The Rumpus Room.

Fan-sourced content will be delivered in a single video which will bring a close to the socially-driven, fan-participation scheme.

The band said: “Time and again our fans have shown how creative and powerful they can be when they unite and that’s why we want to all join together to speak out and hopefully make a real and lasting change to the world around us.

“Young people really do have the power to help end poverty, tackle inequality and to stop dangerous climate change. Now is the time for us to unite, take action and raise our voices to show that we care about the future of our planet.”

Brendan Cox, director of policy and advocacy at Save the Children, a major participant in action/2015, added: “One Direction is the biggest band in the world and by mobilising the millions of young people in their fanbase they’ll shine a light onto the most important issues of our time. UN processes are normally worthy but dull.

“We hope One Direction’s work will make this year’s key summits not only worthy but a matter of public excitement. Only with that public engagement will whatever is agreed actually get put into practice. This really can be the generation which changes the future for the better.”

Watch the accompanying video below.

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