E4 challenges viewers to design new on air branding
Channel 4's marketing is once again challenging the nation to flex its creative muscles and design a 10-second brand teaser for E4.
it has refreshed last year's E-Sting competition to anyone from today (8 July) with entrants asked to tweet a YouTube link to their sting using the hashtag #EStings2015. The brief is mostly open; the only rules are that the sting must be 10 seconds in length, include E4's logo and uses one of the supplied soundbeds which are available to download from the website.
E4 viewers will then be able to vote for their favourite entry sharing the #EStings2015 hashtag when they are broadcast head-to-head in a knock-out tournament on E4.
Neil Gorringe, E4’s creative director, said: “With E4 viewers at its heart our ‘E Sting’ competition acts as a launch-pad for new talent to kick-start their careers in this hard to break into industry. With previous winners going on to great success in their own right, I can’t wait to see what surprises this year’s entrants bring to the table.”
Launched in 2005, E4’s ‘E Sting’ competition offers a platform for new talent to showcase their ideas and develop their skills in an innovative way. Olly Read, the winner of ‘E Stings’ in 2009, continues to work with E4, designing many of the broadcaster's current on air idents.
This year there will be two winners; a People’s Choice and a Judges Winner with each to be awarded a grand prize of £5,000.