In a particularly bizarre marketing stunt a Canadian business owner has taken to the skies after strapping himself into a garden chair attached to 100 helium balloons.
Calgary-based Daniel Boria, founder of all clean natural, rose several thousand feet in the air and at one point looked down “through the clouds at 747 airplanes” as he put his limited marketing budget in to action.
He spent 30 minutes in the home-made contraption before free-falling, deploying a parachute and landing in a field southeast of the city where he was promptly arrested
“They didn’t handcuff me,” he told the Calgary Herald. “They were really good about it.” Boria was however charged with mischief causing danger to life and he may also be charged with breaking airspace regulations.
Boria's stunt was inspired by the 2009 animated film Up, in which a house floats into the sky buoyed by hundreds of balloons.