Need to Know – The latest US media & marketing news: Coca-Cola goes label-less, Women's World Cup nets ratings record & Reddit says sorry
Morning all, here’s a glimpse at all the media and marketing news you should know today.
Need to Know – The latest US media & marketing news
1. Facebook's chief operating officer Sheryl Sandberg has joined the board of SurveyMonkey, where her late husband was the chief executive, notes Business Insider. Sandberg said she was joining the online polling service to help realize the vision of building a lasting company that impacts the way the world does business.
2. Donald Trump launched another attack on Mexico on Monday, says the Guardian. The billionaire and presidential candidate, who has already lost out on business with Macy's and NBC due to his stance on immigration, accused Mexicans of being responsible for “tremendous infectious disease... pouring across the border.”
3. Coca-Cola has gone label-less, asserts MediaPost. In a renewed bid to align itself with global harmony the brand has removed its name from cans of Coke in the Middle East to showcase what it says is an effort to “promote a world without labels and prejudices.”
4. Fox's coverage of the 2015 Women's World Cup final smashed the all-time ratings record for a stateside soccer audience, according to AdAge. The championship delivered 20.4 million viewers, with the month-long tournament generated $26.8m in ad sales revenue overall.
5. Google said on Monday that it would start testing a carpooling service in Tel Aviv, writes the New York Times. The offering will be powered through Waze – an Israeli social mapping start-up that the company bought in 2013 for $1bn.
6. Reddit chief executive Ellen Pao has apologized for the firm’s handling of its dismissal of director of talent Victoria Taylor, says the Washington Post. Following protests from longtime site users, the forum boss said: “We screwed up... We haven’t communicated well, and we have surprised moderators and the community with big changes.”
7. Procter and Gamble remains the world's largest advertiser, having spent $4.6bn last year. AdAge's annual '200 Leading National Advertisers' report puts the multinational in first place, followed by AT&T and General Motors.
8. And Twitter wants to know your birthday so it can shower you with balloons and ads. Mashable notes that the social network will now allow users to have their birthdate appear on their profile. The site will use the data to "to show you more relevant content, including ads."
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