Ad of the Day: Taco Bell - Bacon Mall
To promote its bacon club chalupa, Taco Bell has launched a spot that features a man walking through a mall filled with bacon-themed products.
The ad pokes fun at society’s obsession with bacon and bacon-themed products. In the video, the man walks past a woman selling bacon-scented perfume and a man getting a strip of bacon tattooed on his arm.
With the tagline “Bacon you can’t eat is bacon you don’t need,’ the video reminds viewers why they love bacon so much in the first place.
It features a remake of the Tears For Fears’ song ‘Mad World.’
Created by Deutsch LA, the campaign also includes ten social videos that showcase faux bacon products in addition to the TV spot.
Credits:
Agency: Deutsch
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Brett Craig
Group Creative Director: Guto Araki
Group Creative Director: Tom Pettus
Creative Director: Andy Pearson
Creative Director: Ken Slater
Associate Creative Director: Jeremiah Wassom
Senior Copywriter: Chris Pouy
Additional Credits: Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Paul Roy
Integrated Producer: Jamie Gartner
Assistant Integrated Producer: Evan Aronson
Music Director: Dave Rocco
Account Management Credits
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Monica Tobin
Account Executive: Sasha Rawji
Account Planning
Chief Strategic Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf
Business Affairs/Traffic
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Nestor Gandia
Director or Broadcast Traffic: Carie Bonillo
Sr. Broadcast Traffic Manager: Sarah Freeark
Executives
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Reset
Director: Vesa Manninen
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Jennifer Ingalls
Line Producer: Ahnee Boyce
Editorial Company: Therapy Studios
Editor: Doobie White
Assistant Editor: Amy K. Bostrom
Executive Producer: Joe DiSanto
Head of Production: Allegra Bartlett
Post Facility: MPC
Producer: Summer McCloskey
Senior Colorist: Mark Gethin
Post/VFX: Therapy Studios
Executive Producer: Joe DiSanto
Lead Flame Artist: Wren Waters
Licensed/Composed Music, Credits and Track Info:
Track: “Mad World”
Covered by: Halsey
Writer: Roland Orzabal
Audio Post Company: Therapy Studios
Executive Producer: Joe DiSanto
Mixer: Jeff Fuller
Sound Design: Eddie Kim