How can creative disruption shape the future?

View Schedule

Ad of the Day: Taco Bell - Bacon Mall

To promote its bacon club chalupa, Taco Bell has launched a spot that features a man walking through a mall filled with bacon-themed products.

The ad pokes fun at society’s obsession with bacon and bacon-themed products. In the video, the man walks past a woman selling bacon-scented perfume and a man getting a strip of bacon tattooed on his arm.

With the tagline “Bacon you can’t eat is bacon you don’t need,’ the video reminds viewers why they love bacon so much in the first place.

It features a remake of the Tears For Fears’ song ‘Mad World.’

Created by Deutsch LA, the campaign also includes ten social videos that showcase faux bacon products in addition to the TV spot.


Agency: Deutsch

Chief Creative Officer, North America: Pete Favat

Executive Creative Director: Brett Craig

Group Creative Director: Guto Araki

Group Creative Director: Tom Pettus

Creative Director: Andy Pearson

Creative Director: Ken Slater

Associate Creative Director: Jeremiah Wassom

Senior Copywriter: Chris Pouy

Additional Credits: Director of Integrated Production: Vic Palumbo

Executive Integrated Producer: Paul Roy

Integrated Producer: Jamie Gartner

Assistant Integrated Producer: Evan Aronson

Music Director: Dave Rocco

Account Management Credits

Group Account Director: Walter Smith

Account Director: Sandy Song

Account Supervisor: Monica Tobin

Account Executive: Sasha Rawji

Account Planning

Chief Strategic Officer: Colin Drummond

Group Planning Director: Lindsey Allison

Senior Account Planner: Kelly Mertesdorf

Business Affairs/Traffic

Director of Integrated Business Affairs: Abilino Guillermo

Business Affairs Manager: Nestor Gandia

Director or Broadcast Traffic: Carie Bonillo

Sr. Broadcast Traffic Manager: Sarah Freeark


CEO, North America: Mike Sheldon

President, Los Angeles: Kim Getty

Live Action Production Company: Reset

Director: Vesa Manninen

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Producer: Jennifer Ingalls

Line Producer: Ahnee Boyce

Editorial Company: Therapy Studios

Editor: Doobie White

Assistant Editor: Amy K. Bostrom

Executive Producer: Joe DiSanto

Head of Production: Allegra Bartlett

Post Facility: MPC

Producer: Summer McCloskey

Senior Colorist: Mark Gethin

Post/VFX: Therapy Studios

Executive Producer: Joe DiSanto

Lead Flame Artist: Wren Waters

Licensed/Composed Music, Credits and Track Info:

Track: “Mad World”

Covered by: Halsey

Writer: Roland Orzabal

Audio Post Company: Therapy Studios

Executive Producer: Joe DiSanto

Mixer: Jeff Fuller

Sound Design: Eddie Kim

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.