Team England unveils Rugby World Cup 2015 shirt in social media launch
Canterbury and team England have released the first images of the shirt the side will wear during the Rugby World Cup which they will be playing on home turf.
During an event at Twickenham on Monday morning, the groups simultaneously published the first stills of the strip on their Twitter, Facebook and Tumblr feeds at 8.00am.
The strip, unveiled by England captain Chris Robshaw was field tested fior over 220 hours, with its durability trialed over 250,000 miles to ensure the side has the best kit behind it.
Stuart Lancaster, England head coach said: “Every player in the squad takes enormous pride in pulling on the England shirt. As a group, we talk about the unbreakable bond of the rose between former, current and future players and for this symbol to be emphasised in 3D form is a key feature.
“We are grateful for the support of the fans and in the year of a home World Cup the power of the nation behind us can be the difference. It is great that it was the supporters who launched the shirt and that they have been central to the day.”
The new England Rugby World Cup shirt will be available in store from 17 July.
With the World Cup set to kick off 18 September, the body has signed up Dove Men+Care, Coca-Cola and Trinity Mirror as commercial partners.