Samaritans appoints DLKW Lowe for railway suicide prevention campaign

The Samaritans has appointed DLKW Lowe to handle the creative for the charity's campaign with Network Rail to prevent railyway suicides.

Appointed following a three-way pitch, DLKW Lowe will work to deliver an awareness and behavioural change campaign targetted at high risk groups including middle-aged working class men. The campaign forms part of the cross-industry suicide prevention programme, funded by Network Rail on behalf of the rail industry.

The aim is to encourage vulnerable people to seek help whenever they are struggling to cope and raise awareness of Samaritans’ service.

Paul McDonald, executive director of communications for the Samaritans, said: “As we begin to implement our new six year strategy, we are poised to push Samaritans’ brand forward and raise awareness of our vital services among high risk groups in particular.

"I am delighted to have DLKW Lowe on board to help us achieve this, by creating a dynamic campaign, which will capture people’s attention and, crucially, encourage help-seeking behaviour among those who need it most, no matter what they are struggling with.”

It is expected that DLKW Lowe will be asked to deliver other strands of awareness on behalf of Samaritans.

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