Mondelez-owned Oreo has launched a smaller, lower calorie version of its famous creme-filled cookies.
Called ‘Oreo Thins,’ the company’s latest offering is being branded as a ‘more-grown up option’ with the same taste as a classic Oreo. Four Oreo Thins are only 140 calories, while three regular Oreos are 160 calories.
Patty Gonzalez, senior brand manager at Oreo, said: "At Oreo, we know that some of our fans have grown up and that their tastes have grown up too. With this in mind, we're excited to introduce Oreo Thins as a new take on the classic cookie. The crisp and delicate texture of Oreo Thins was specially designed for fans who love the taste of Oreo but are looking for a more sophisticated cookie."
To promote its latest snack, the company is offering a ‘Thinvitation’ on its social channels where users can obtain a one-time-only code for a chance to get a free taste of the new cookies.
The Martin Agency has also created a TV spot to promote the product, which will air on 20 July.
The cookies will be available nationwide starting Monday 13 July in original, golden, and mint flavors.