Oreo debuts ‘sophisticated’ thin version of its cookie

Mondelez-owned Oreo has launched a smaller, lower calorie version of its famous creme-filled cookies.

Source: Oreo

Called ‘Oreo Thins,’ the company’s latest offering is being branded as a ‘more-grown up option’ with the same taste as a classic Oreo. Four Oreo Thins are only 140 calories, while three regular Oreos are 160 calories.

Patty Gonzalez, senior brand manager at Oreo, said: "At Oreo, we know that some of our fans have grown up and that their tastes have grown up too. With this in mind, we're excited to introduce Oreo Thins as a new take on the classic cookie. The crisp and delicate texture of Oreo Thins was specially designed for fans who love the taste of Oreo but are looking for a more sophisticated cookie."

To promote its latest snack, the company is offering a ‘Thinvitation’ on its social channels where users can obtain a one-time-only code for a chance to get a free taste of the new cookies.

The Martin Agency has also created a TV spot to promote the product, which will air on 20 July.

The cookies will be available nationwide starting Monday 13 July in original, golden, and mint flavors.

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