Japan’s Hakuhodo acquires Sid Lee
Kyu, the strategic operating unit of Japanese holding company Hakuhodo, has acquired Montréal-based agency Sid Lee.
CEO of Kyu Michael Birkin
Sid Lee joins Digital Kitchen, SY/Partners and Red Peak Group at Kyu, an international portfolio of marketing services companies that was created last year.
The move comes as Kyu continues to expand its international footprint. Sid Lee has offices in New York, Los Angeles, Toronto, Amsterdam and Paris.
Michael Birkin, CEO of Kyu, said: “With Kyu, our goal is not to be the biggest. We aspire to be unlike anything that’s come before and are striving to be the best – to be a source of creativity that propels the economy and society forward. Sid Lee is a linchpin of our strategy and having its roots in the highly creative Montréal community is a massive bonus.”
Terms of the deal have not been disclosed. Sid Lee’s leadership team will remain in place and its headquarters will stay in Montréal.
Sid Lee works with brands including Absolut and Facebook.
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Sid Lee
Sid Lee is a multidisciplinary creative collective striving to make a difference and celebrate culture with bold ideas. Its 700 professionals work as one team from offices in Montreal, Toronto, New York, Paris, London, Los Angeles and Seattle. Their mission is to create what matters through brand building, brand expression and brand experience. Its creative community also includes Yard, Digital Kitchen, BIMM and Haigo.
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