Cannes-Do Festival Banner
Advertising

Japan’s Hakuhodo acquires Sid Lee

By Minda Smiley | Reporter

Sid Lee

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

July 6, 2015 | 3 min read

Kyu, the strategic operating unit of Japanese holding company Hakuhodo, has acquired Montréal-based agency Sid Lee.

CEO of Kyu Michael Birkin

Sid Lee joins Digital Kitchen, SY/Partners and Red Peak Group at Kyu, an international portfolio of marketing services companies that was created last year.

CEO of Kyu Michael Birkin

The move comes as Kyu continues to expand its international footprint. Sid Lee has offices in New York, Los Angeles, Toronto, Amsterdam and Paris.

Michael Birkin, CEO of Kyu, said: “With Kyu, our goal is not to be the biggest. We aspire to be unlike anything that’s come before and are striving to be the best – to be a source of creativity that propels the economy and society forward. Sid Lee is a linchpin of our strategy and having its roots in the highly creative Montréal community is a massive bonus.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Terms of the deal have not been disclosed. Sid Lee’s leadership team will remain in place and its headquarters will stay in Montréal.

Sid Lee works with brands including Absolut and Facebook.

Advertising

Content created with:

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +