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Creativity Kyu Hakuhodo

Japan’s Hakuhodo acquires Sid Lee


By Minda Smiley | Reporter

July 6, 2015 | 3 min read

Kyu, the strategic operating unit of Japanese holding company Hakuhodo, has acquired Montréal-based agency Sid Lee.

CEO of Kyu Michael Birkin

CEO of Kyu Michael Birkin

Sid Lee joins Digital Kitchen, SY/Partners and Red Peak Group at Kyu, an international portfolio of marketing services companies that was created last year.

The move comes as Kyu continues to expand its international footprint. Sid Lee has offices in New York, Los Angeles, Toronto, Amsterdam and Paris.

Michael Birkin, CEO of Kyu, said: “With Kyu, our goal is not to be the biggest. We aspire to be unlike anything that’s come before and are striving to be the best – to be a source of creativity that propels the economy and society forward. Sid Lee is a linchpin of our strategy and having its roots in the highly creative Montréal community is a massive bonus.”

Terms of the deal have not been disclosed. Sid Lee’s leadership team will remain in place and its headquarters will stay in Montréal.

Sid Lee works with brands including Absolut and Facebook.

Creativity Kyu Hakuhodo

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Sid Lee

Sid Lee is a big-hearted, multidisciplinary creative community with the courage to craft bold ideas that make a difference and celebrate culture. Its 700 professionals work as one team from offices in Montreal, Toronto, New York, Paris, London, Los Angeles and Seattle. Their mission is to create what matters through brand building, brand expression and brand experience.Alongside progressive clients, Sid Lee draws on its rich collection of disciplines, from design to interactive and experiential communication to advertising and architecture, empowering its clients to outperform their competitors, earn the trust of their customers and increase their influence on culture. Its creative community also includes Yard, Digital Kitchen, BIMM and Haigo.Sid Lee is a member of kyu, a collective of top-tier global creative companies. Sid Lee also imagined C2 Montréal, one of the largest creative-business conferences in the world.

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