Kyu, the strategic operating unit of Japanese holding company Hakuhodo, has acquired Montréal-based agency Sid Lee.
Sid Lee joins Digital Kitchen, SY/Partners and Red Peak Group at Kyu, an international portfolio of marketing services companies that was created last year.
The move comes as Kyu continues to expand its international footprint. Sid Lee has offices in New York, Los Angeles, Toronto, Amsterdam and Paris.
Michael Birkin, CEO of Kyu, said: “With Kyu, our goal is not to be the biggest. We aspire to be unlike anything that’s come before and are striving to be the best – to be a source of creativity that propels the economy and society forward. Sid Lee is a linchpin of our strategy and having its roots in the highly creative Montréal community is a massive bonus.”
Terms of the deal have not been disclosed. Sid Lee’s leadership team will remain in place and its headquarters will stay in Montréal.
Sid Lee works with brands including Absolut and Facebook.