Publisher Future has today (6 July) announced the acquisition of award winning digital advertising solutions company Net Communities.
The aim of the deal is to use Net Communitues' skillset to extend its digital reach within the UK’s technology and games markets.
The acquisition bolsters Future’s technology portfolio which includes brands such as Techradar, T3 and Gizmodo UK and will see an additional 10 million monthly users added to its already 8 million strong base.
Future’s business Technology proposition will also be strengthened by the acquisition because of Net Communities’ sites ITProportal, ITReviews and ITWhitePapers, which combined with Future’s B2B sites TechradarPro and Lifehacker UK deliver an audience of over 2 million IT professionals.
Zillah Byng-Maddick, chief executive of Future, said: “This acquisition of Net Communities is a strategic opportunity for us to leverage the synergies and specialism between the two businesses.
"Future has a strong track record in the tech sector connecting audiences with technology and lifestyle brands. Our combined audience reach will now ensure we are able to unlock the best commercial deals in the UK market place.”
Andy Evans, Net Communities chief exectuive and founder, added: “There has been a long standing mutual admiration between Net Communities and Future, so this opportunity was an obvious fit for both business.
"As a result, this acquisition came together very naturally enabling Future to deliver exceptional market reach across some of the most admired web properties consumer and B2B technology. The Net Communities team and I are very excited about the opportunities that can be created as we move forward in unison”