Ad of the Week: Irish Rail - #GiveUpYourSeat
It’s been a busy week in the Creative Department with Publicis Dublin triumphing to be named Ad of the Week.
The series of fun print adverts for Iarnrod Eireann (Irish Rail) sees a raft of new words including Frummaging and Goggle-bluffing explained.
The concept was designed to get people to reflect on their social behaviour on public transport and to #GiveUpYourSeat when needed.
To choose next Monday’s Ad of the Week visit our latest Creative Department and cast your vote. Votes also determine which work is showcased in the Creative Department pages within The Drum’s fortnightly print issue.
Creative Director: Carol Lambert
Copywriter: Luke O’Reilly
Art Director: Leonardo Bartoli
Account Executive: Sinead Ní Ghaora
Account Manager: Karen Austin