The Weather Channel UK has launched a new Self Service Advertising Portal which will allow five million plus SMEs (small and medium enterprises) the opportunity to set up weather-triggered local advertising campaigns.
The self-service portal offers SMEs a platform to run their own weather-triggered ads and promote their business to distinct locations, as well as specific targeting capabilities such as weather triggers, the users’ postal code and TV region.
The postal code and TV region targeting is contextual, allowing advertisers to target users searching for certain locations via the app and website.
Ross Webster, managing director of international Sales, The Weather Channel called the new platform the "next step" to help SMEs on a local level.
"Our new portal is an exciting way for SMEs to communicate with their customers around key weather moments for the first time," he said. "SMEs contribute billions of pounds of revenue to the UK economy every year and our new portal will help boost the efficiency of their marketing spend at all levels, from creative through to targeting.”
The platform also supports the ability to target a radius of two miles up to 100 miles from the business location with additional targeting features to launch later this year.