Digital Transformation

Brands join the American Independence Day celebrations on Twitter

By Seb Joseph | News editor

July 4, 2015 | 5 min read

Brands from both sides of the pond are celebrating American Independence Day, using a mix of promoted tweets and insights to ensure they’re in the right place at the right time. The Drum has picked out some of the best and fastest examples below.

Paddy Power, Sky Movies and Yo Sushi are among the first to celebrate the national holiday but they are just the tip of what will be a wave of brand-backed tweets. Keep an eye on our page over the course of the day to see more posts.

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