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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Pop giant Katy Perry super-sized for CoverGirl commercial

CoverGirl has transformed pop giant Katy Perry into a real-life giant in its latest campaign.

The Forbes highest-earning female celebrity is seen as a larger version of herself to promote the brand’s SuperSizer mascara.

Earnings of $135m saw Perry snag the Forbes accolade earlier in the week.

She placed third place overall in its list of the 100 richest celebrities with boxers Floyd Mayweather and Manny Pacquico stealing first and second with $300m and $185m respectively.

Of the accolade she said: “I’m not here to brag. I’m here to inspire other females…when I saw Jessica Alba on the cover recently; I was like ‘That is so boss. That is so cool’.

“I’m really happy to be on the cover as a strong female who has created her own career.”

Perry joins the ranks of Drew Barrymore, Pink, Rihanna and Taylor Swift as an ambassador for the US make-up brand.

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