Bizarre appeals for rescue found printed on bottles of PepsiCo mineral water
Consumers have been left baffled by a bizarre series of messages found stamped on the inside lid of bottles of PepsiCo’s SoBe Lifewater, sparking confusion on the beverage giants Facebook page.
Preparing to glug their water customers have been distracted by a printed message reading ‘Help me trapped. In Sobe factory’, imprinted in a ‘best before date’ style on their bottles.
Theories abounded as to the source of the intriguing missive with many speculating that a disgruntled employee may be playing havoc on the production line.
Eventually however PepsiCo moved to clear up the confusion, sensitive to issues of forced labour and poor conditions that exist in some parts of the world, by admitting that the message was intentional.
A spokesperson said: “We’re sorry that our cap slogan caused you concern, that was certainly not our intention. These sayings are intended to give our customers a little smile or pause for thought, not offense.
“We are planning on removing the cap slogan from our current rotation, however, it will take a while for existing stock to run through the market.”