Beauty blogger Em Ford has fought back against online trolls and internet bullies by publishing a hard hitting YouTube video.
‘You look Disgusting’ saw Ford spend three months posting make-up free selfies on social media before recording over 100,000 responses, from the good, the bad to the ugly, which she then edited for use in the clip.
Commentators responded with a spectrum of praise and bile ranging from ‘I can’t even look at her’ to ‘revolting’ and ‘you look disgusting’.
As Ford begins to apply make-up to her selfie postings the tide of public sentiment begins to noticeably turn with many praising her complexion with remarks such as ‘you look beautiful’.
It isn’t long however before more aggressive responses begin to rear their head again however with comments such as ‘this is false advertising’ and ‘trust no f*cking b*tch with makeup’.
Ford wrote: “I wanted to create a film that showed how social media can set unrealistic expectations on both women and men.
“One challenge many face today, is that as a society, we’re so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing – You ARE beautiful.”
The clip ends with a picture of Ford sans make-up alongside the message ‘You are beautiful’.