Scottish Rugby appoints Amigo to create website for Scotland’s Rugby World Cup campaign
Scottish Rugby has chosen digital agency Amigo to design and build a dedicated website for Scotland’s 2015 Rugby World Cup campaign.
The online portal will combine live updates, such as breaking news and social feeds, with match-day information and Scottish Rugby content including behind the scenes footage and insights from the players within the squad.
Matt Horler, head of media at Scottish Rugby, said the site will give it “a highly dynamic content publishing platform to keep Scotland’s fans up to date with all the latest news as it happens in the coming months".
He highlighted the importance of Scottish Rugby’s strong track record in social media which resulted in them wanting to “create an accessible and innovative space to give our fans a one-stop-shop for all the forthcoming matches and events the team will be involved in”.
The site has already launched and features an autoplay video at the header of the site as well as a number of sections including one for ticket sales which enables fans to buy tickets for Scotland’s next home game against Italy on 29 August.