Molson Coors Rekorderlig

Molson Coors taps burgeoning fruit cider market with acquisition of Rekorderlig


By Jennifer Faull, Deputy Editor

July 2, 2015 | 1 min read

Molson Coors has bought Rekorderlig, the fruit cider brand, ramping up its presence in a category set to grow by over £1bn over the next three years.

Molson Coors, which currently counts Crispin Cider among its main brands in the sector, has acquired the exclusive rights in the on and off-trade to distribute, sell and market the full Rekorderlig portfolio across the UK, Ireland and the Channel Islands.

Frederic Landtmeters, managing director for Molson Coors UK & Ireland, said the company is a “recognised brand-builder” and plans to invest in the brand to fuel growth and category development.

“We are committed to the ‘Beautifully Swedish’ philosophy and values of the Rekorderlig brand and want to preserve the unique culture and special appeal that the brand has with cider drinkers,” he said.

Rekorderlig Cider will continue to be brewed at the cider’s family owned fourth generation brewery in Vimmerby, Sweden, where it has been brewed since its creation in 1999.

Molson Coors Rekorderlig

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