MillerCoors replaces CMO as part of company restructuring
Brewing company MillerCoors has replaced its chief marketing officer as part of a senior restructuring shakeup at the company which has also resulted in the president of sales leaving.
Ad Age reported today that MillerCoors chief marketing officer, Andy England, will be replaced by David Kroll effective immediately.
Ed McBrien, president of sales and distributor operations, is also leaving the company after 21 years and will be replaced by Kevin Doyle, who has been with the company since 1983 and most recently served as chief commercial solutions officer.
Interim CEO Gavin Hattersley was quoted as saying that the company was “not satisfied with our volume performance, so we need to take action to change that dynamic".
In a statement Hattersley recognised Kroll’s “critical role in introducing Redd’s and Smith & Forge” and said he was "excited to see what he can do to shape our marketing efforts in the digital age”.
While MillerCoors' profit rose 2.9 per cent last year to $1.33bn, it reported one of its worst quarters ever in February and declined 12 per cent in the fourth quarter from a year earlier.