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Innocean USA Saatchi & Saatchi Doner LA

US Creative Department: Featuring Innocean USA, Saatchi & Saatchi NY, Doner LA and more


By Minda Smiley | Reporter


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July 1, 2015 | 14 min read

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Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday July 8 to guarantee your vote has been counted.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Innocean USA: Atomic Candy 'Explore'

Brand: Atomic Candy

Title: Explore

Agency: Innocean USA

Agency Website:

Published: June 2015

DDB New York: Iams 'Duck'

Brand: Iams

Title: Duck

Agency: DDB New York

Agency Website:

Chief Creative Officer: Icaro Doria

ECD: Janet Guillet

Creative Director/AD: Mariana Costa

Creative Director/CW: Julie Beasley

Additional Credits: Head of Broadcast Production: Ed Zazzera

Producer: Teri Altman

Director: Matt Smukler

Production Company: Community Films

Editorial Company: Beast Editorial

Editor: Jim Ulbrich

Music: Leland

Photographer: Brian Kuhlmann

Tribal Worldwide New York

Kinney Edwards: Executive Creative Director

Katie Brandt: Art Director

Adrian Dickerson: Senior Copywriter

Published: June 2015

Saatchi & Saatchi NY: Toaster Strudel 'Mom's Theory' and 'Perfect Moment'

Brand: Toaster Strudel

Titles: Mom's Theory and Perfect Moment

Agency: Saatchi & Saatchi

Agency Website:

Chief Creative Officer: Jay Benjamin

Creative Director: Iain Nevill

Copywriter: Martha West, Adam Kline

Art Director: Jon Leachman, Justin Roth

Additional Credits: Head of Production: John Doris

Producer: Ali Issari

Group Strategy Director: Amber Hahn

Planning Director: Emily Woolf

Director: Philip Andelman @ Identity

Worldwide Managing Director: Mark Sherwood

Management Director: Emily Wilcox

Account Supervisor: Matthew Libbey

Account Executive: William Danilow

Project Manager: Nicole Spaeth

Editor: H. Singer @ Consulate

Flame Artist: T. McCullough @ Method

Colorist: T. Poole @ Co3

Music: Stock by Bang

VO: T. Kane @ CESD

Published: June 2015

Kitchen Sink Studios: Dash In Coffee Rebrand

Brand: Dash In

Title: Dash In Coffee Rebrand

Agency: Kitchen Sink Studios

Agency Website:

Creative Director: Doug Bell

Art Director: Jason Johnson

Copywriter: Diana Martinez, Jason Johnson, Mike Griak

Photographer: Timothy Stansell

Published: April 2015

Short Rationale: Dash In convenience stores have heavily invested in upgrading their quality of coffee over the last year. They needed a rebrand of their existing coffee line that would match the quality of their new product. Kitchen Sink Studios was asked to redesign packaging, equipment, uniforms, and print collateral. We also created the headlines and an ad campaign to introduce the new brand. The goal for Dash In was to stand out from all other convenience store coffee lines and grow their customer base.

Target 'Take Pride'

Brand: Target

Title: Take Pride

Doner LA: Neato 'Neato Knows'

Brand: Neato

Titles: Card, House Sitter, Late Night Snack, One Night Stand, and Piñata

Agency: Doner/LA

Agency Website:

CCO: Rob Strasberg

ECD: Jason Gaboriau

ACD/Copywriter: Regan Kline

ACD/Art Director: Jason Tisser

Art Director: Lauren Culbertson

Additional Credits: Producer: Bob Samuel

SVP, Brand Leader: Maria Carr

Brand Leader: Jason Villar

EVP, Director of Brand Planning: Matt MacDonnell

SVP, Strategy and Planning: Marlene Calderon

Managing Director: Zihla Salinas

Production Company: GO

Director: Brigg Bloomquist

Managing Director: Gary Rose

Executive Producer: Adam Bloom

Executive Producer: Catherine Finkenstaedt

Line Producer: Greg Jones

Production Supervisor: Carol Fahey

DP: Pablo Berron

Editorial: Cut & Run

Published: June 2015

Alma: Regulax 'Avoid Surprises'

Brand: Regulax

Titles: Pool, Window, and Bench

Agency: Alma

Agency Website:

Chief Creative Officer: Luis Miguel Messianu

SVP Executive Creative Director: Alvar Sunol

Creative Director/ Art Director: Monserrat Valera

Senior Creative Director/ Copywriter: Jorge Murillo

Illustrator: Carmen Cothern, 2150 Editorial

Published: April 2015

Short Rationale: A series of tongue-in-cheek illustrated print ads that featured everyday situations where the appearance of an unexpected bowel movement would be horrific.

Droga5: Honey Maid '4 de julio'

Brand: Honey Maid

Title: 4 de julio

Agency: Droga5 NY

Agency Website:

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Associate Creative Director: Tara Lawall

Associate Creative Director: Devon Hong

Copywriter: German Rivera Hudders

Art Director: J.J. Kraft

Chief Creation Officer: Sally-Ann Dale

Additional Credits: Head of Broadcast: Ben Davies

Associate Broadcast Producer: Goldie Robbens

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Matt Springate

Senior Communications Strategist: Taylor Hines

Senior Social Strategist: Kat Popiel

Social Media Manager: Rob Engelsman

Data Strategy Director: Katty Lein

Data Strategist: Annie Corbett

Group Account Director: Brett Edgar

Account Director: Amanda Chandler

Account Manager: Jasmine McDavid

Associate Account Manager: Amy Rosenberg

Project Manager: Andra Johnson

Production Company: Variable

Director: Jonathan Bregel

DOP: Stuart Winecoff

Executive Producer: Tyler Ginter

Producer: Alex Friedman

Production Supervisor: Paige DeMarco

Editorial: Variable

Editor: Jonathan Bregel

Co-Editor: Alex Moratto

Executive Producer: Tyler Ginter

Producer: Alex Friedman

Post Production: Nice Shoes

Colorist: Sal Malfitano

Flame Artist: Jason Farber

Music: Music Bed

Composer: Adam Taylor

Sound: Defacto Sound

Sound: Sonic Union

Mixer: Rob McIver

Published: June 2015

Anagrama: Andenes Design

Brand: Andenes

Title: Design

Agency: Anagrama

Agency Website:

Photographer: Caroga

Published: May 2015

Short Rationale: Andenes is a new project model for mixed-use shopping centers established in Monterrey, Nuevo León. It intends to convey values such as good experiences, universality, entertainment, and serve as a meeting point for young people and adults. Our branding proposal starts by communicating the fun and friendly personality of the shopping center, and then adds a modern and dynamic feel and implements cozy elements to communicate its wide accessibility.

The brand was created to have the ability to be replicated and applied in different areas under the same branding. The visual identity is scalable and can be adapted to any place so its architecture can stand out. The branding identity is inspired by the gift-giving experience and everything that surrounds it; including the materials, colors, and different levels that are created under this same concept.

Deutsch: Sprint 'All-In'

Brand: Sprint

Title: All-In

Agency: Deutsch

Agency Website:

Chief Creative Officer, North America: Pete Favat

Executive Creative Director: Gavin Lester

Creative Director: Brian Siedband

Creative Director: Gordy Sang

Associate Creative Director: Matt Clark

Associate Creative Director: Yelan Tong

Additional Credits: Director of Integrated Production: Vic Palumbo

Executive Integrated Producer: Dan Kaplan

Integrated Producer: Fabby Hernandez

Music Director: Dave Rocco

Group Account Director: John McGonigle

Account Director: Kristie Weston

Account Director: Chuka Schneider

Account Supervisor: Lauren Mangum

Account Executive: Kristin Paul

Chief Strategic Officer: Colin Drummond

Group Planning Director: Kelsey Hodgkin

Director of Integrated Business Affairs: Abilino Guillermo

Executive Business Affairs: Jimmy Gutierrez

Senior Business Affairs Manager: Andy Recalde

Director or Broadcast Traffic: Carie Bonillo

Senior Broadcast Traffic Manager: Gus Mejia

Production Company: MJZ/Los Angeles, CA

Director: Rupert Sanders

President: David Zander

Executive Producer: Kate Leahy

Producer: Laurie Boccaccio

Production Supervisor: Adriana Cebada Mora

Editorial Company

Production Company: WORK/New York, NY

Editor: Bill Smedley

Executive Producer: Erica Thompson

Editorial Company

Production Company: Exile/Santa Monica, CA

Editor: Shane Reid

Executive Producer: CL Weaver

Post Facility

Production Company: MPC LA/Santa Monica, CA

Executive Producer: Amanda Ornelas

Producer: Summer McCloskey

Colorist: Mark Gethin


Production Company: The Mill/Los Angeles CA

VFZ Supervisor: Chris Knight

VFX: Koen Vroeijenstijn, Bill Higgins

Executive Producer: Sue Troyan

Producer: Jordan Sharon

Licensed/Composed Music, Credits and Track Info

Production Company: Mophonics

Track: Best Man Speech

Performed by: Roberto Murguia

Composed by: Roberto Murguia

By arrangement with: Nico Mansy

Audio Post Company

Production Company: Lime Studios/Santa Monica, CA

Senior Executive Producer: Susie Boyajan

Mixer: Zac Fisher

Assistant Mixer: Kevin McAlpine

Published: June 2015

Interact: Bandar Brand Identity, Messaging, and Packaging Design

Brand: Bandar

Title: Brand Identity, Messaging, and Packaging Design

Agency: Interact

Agency Website:

Published: June 2015

Miller: Four Corners Bagel & Café Branding & Packaging Design for Bagel Chips

Brand: Four Corners Bagel & Café

Title: Branding & Packaging Design for Bagel Chips

Agency: Miller

Agency Website:

Creative Director: Reuben Miller

Art Director: Yael Miller

Published: May 2015

Pereira & O'Dell New York: Memorial Sloan Kettering Cancer Center 'Science Saves'

Brand: Memorial Sloan Kettering Cancer Center

Title: Science Saves

Agency: Pereira & O'Dell, New York

Agency Website:

Executive Creative Director: Dave Arnold

Associate Creative Director: Jake Dubs

Associate Creative Director: Alexei Beltrone

Copywriter: Michelle Lamont

Art Director: Alex Parodi

Art Director: Lauren Geisler

Additional Credits: Managing Director: Cory Berger

Group Account Director: Carey Cwieka

Account Supervisor: Joelle Hadaya

Account Executive: Jana Cudiamat

Strategy Director: Mike Lewis

Strategist: Anna Bedineishvili

Head of Production, New York: Tennille Teague

Senior Producer: Tamara Lecker

Business Affairs Director: Russ Nadler

Business Manager: Jaime Szefc


Company: Nonfiction Unlimited

Director: David Gelb

Managing Director: Michael Degan

Executive Producer: Loretta Jeneski

Head of Production/Executive Producer: Patrick Degan

Line Producer: Franny Freiberger

Director of Photography: Maryse Alberti


Company: Union Editorial

Editors: Sloane Klevin, Karen Kourtessis

Assistant Editor: Adriana Machado

Executive Producer: Caryn MacLean

Senior Producer: Susan Motamed

GFX/title design: Jun Lee

Producer: Yoko Lytle

Animation (TV)

Company: BUCK

Creative Director: Orion Tait

Executive Producer: Anne Skopas

Producer: Ann Seymour

Associate Creative Director: Daniel Oeffinger

Design: Aaron Kemnitzer, Justin Lawes, Gareth O'Brien

Animation: Wesley Ebelhar, Andreas Hansen, Aaron Kemnitzer, Justin Lawes, Enle Li, Gonzalo Menevichian

Colorist: Jose Fuentes

Music (TV)

Company: Search Party

Music Producer: Winslow Bright

Composer: Nicholas Wright

Audio (Films)

Company: Heard City

Published: June 2015

Innocean USA Saatchi & Saatchi Doner LA

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