US Creative Department: Featuring Innocean USA, Saatchi & Saatchi NY, Doner LA and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.
Submit your vote before Wednesday July 8 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
Innocean USA: Atomic Candy 'Explore'
Brand: Atomic Candy
Title: Explore
Agency: Innocean USA
Agency Website: http://innoceanusa.com/
Published: June 2015
DDB New York: Iams 'Duck'
Brand: Iams
Title: Duck
Agency: DDB New York
Agency Website: http://www.ddb.com/
Chief Creative Officer: Icaro Doria
ECD: Janet Guillet
Creative Director/AD: Mariana Costa
Creative Director/CW: Julie Beasley
Additional Credits: Head of Broadcast Production: Ed Zazzera
Producer: Teri Altman
Director: Matt Smukler
Production Company: Community Films
Editorial Company: Beast Editorial
Editor: Jim Ulbrich
Music: Leland
Photographer: Brian Kuhlmann
Tribal Worldwide New York
Kinney Edwards: Executive Creative Director
Katie Brandt: Art Director
Adrian Dickerson: Senior Copywriter
Published: June 2015
Saatchi & Saatchi NY: Toaster Strudel 'Mom's Theory' and 'Perfect Moment'
Brand: Toaster Strudel
Titles: Mom's Theory and Perfect Moment
Agency: Saatchi & Saatchi
Agency Website:http://saatchiny.com/ny-us/
Chief Creative Officer: Jay Benjamin
Creative Director: Iain Nevill
Copywriter: Martha West, Adam Kline
Art Director: Jon Leachman, Justin Roth
Additional Credits: Head of Production: John Doris
Producer: Ali Issari
Group Strategy Director: Amber Hahn
Planning Director: Emily Woolf
Director: Philip Andelman @ Identity
Worldwide Managing Director: Mark Sherwood
Management Director: Emily Wilcox
Account Supervisor: Matthew Libbey
Account Executive: William Danilow
Project Manager: Nicole Spaeth
Editor: H. Singer @ Consulate
Flame Artist: T. McCullough @ Method
Colorist: T. Poole @ Co3
Music: Stock by Bang
VO: T. Kane @ CESD
Published: June 2015
Kitchen Sink Studios: Dash In Coffee Rebrand
Brand: Dash In
Title: Dash In Coffee Rebrand
Agency: Kitchen Sink Studios
Agency Website: http://www.kitchensinkstudios.com
Creative Director: Doug Bell
Art Director: Jason Johnson
Copywriter: Diana Martinez, Jason Johnson, Mike Griak
Photographer: Timothy Stansell
Published: April 2015
Short Rationale: Dash In convenience stores have heavily invested in upgrading their quality of coffee over the last year. They needed a rebrand of their existing coffee line that would match the quality of their new product. Kitchen Sink Studios was asked to redesign packaging, equipment, uniforms, and print collateral. We also created the headlines and an ad campaign to introduce the new brand. The goal for Dash In was to stand out from all other convenience store coffee lines and grow their customer base.
Target 'Take Pride'
Brand: Target
Title: Take Pride
Doner LA: Neato 'Neato Knows'
Brand: Neato
Titles: Card, House Sitter, Late Night Snack, One Night Stand, and Piñata
Agency: Doner/LA
Agency Website: http://doner.com/
CCO: Rob Strasberg
ECD: Jason Gaboriau
ACD/Copywriter: Regan Kline
ACD/Art Director: Jason Tisser
Art Director: Lauren Culbertson
Additional Credits: Producer: Bob Samuel
SVP, Brand Leader: Maria Carr
Brand Leader: Jason Villar
EVP, Director of Brand Planning: Matt MacDonnell
SVP, Strategy and Planning: Marlene Calderon
Managing Director: Zihla Salinas
Production Company: GO
Director: Brigg Bloomquist
Managing Director: Gary Rose
Executive Producer: Adam Bloom
Executive Producer: Catherine Finkenstaedt
Line Producer: Greg Jones
Production Supervisor: Carol Fahey
DP: Pablo Berron
Editorial: Cut & Run
Published: June 2015
Alma: Regulax 'Avoid Surprises'
Brand: Regulax
Titles: Pool, Window, and Bench
Agency: Alma
Agency Website: http://almaad.com/
Chief Creative Officer: Luis Miguel Messianu
SVP Executive Creative Director: Alvar Sunol
Creative Director/ Art Director: Monserrat Valera
Senior Creative Director/ Copywriter: Jorge Murillo
Illustrator: Carmen Cothern, 2150 Editorial
Published: April 2015
Short Rationale: A series of tongue-in-cheek illustrated print ads that featured everyday situations where the appearance of an unexpected bowel movement would be horrific.
Droga5: Honey Maid '4 de julio'
Brand: Honey Maid
Title: 4 de julio
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Associate Creative Director: Tara Lawall
Associate Creative Director: Devon Hong
Copywriter: German Rivera Hudders
Art Director: J.J. Kraft
Chief Creation Officer: Sally-Ann Dale
Additional Credits: Head of Broadcast: Ben Davies
Associate Broadcast Producer: Goldie Robbens
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Matt Springate
Senior Communications Strategist: Taylor Hines
Senior Social Strategist: Kat Popiel
Social Media Manager: Rob Engelsman
Data Strategy Director: Katty Lein
Data Strategist: Annie Corbett
Group Account Director: Brett Edgar
Account Director: Amanda Chandler
Account Manager: Jasmine McDavid
Associate Account Manager: Amy Rosenberg
Project Manager: Andra Johnson
Production Company: Variable
Director: Jonathan Bregel
DOP: Stuart Winecoff
Executive Producer: Tyler Ginter
Producer: Alex Friedman
Production Supervisor: Paige DeMarco
Editorial: Variable
Editor: Jonathan Bregel
Co-Editor: Alex Moratto
Executive Producer: Tyler Ginter
Producer: Alex Friedman
Post Production: Nice Shoes
Colorist: Sal Malfitano
Flame Artist: Jason Farber
Music: Music Bed
Composer: Adam Taylor
Sound: Defacto Sound
Sound: Sonic Union
Mixer: Rob McIver
Published: June 2015
Anagrama: Andenes Design
Brand: Andenes
Title: Design
Agency: Anagrama
Agency Website: http://www.anagrama.com
Photographer: Caroga
Published: May 2015
Short Rationale: Andenes is a new project model for mixed-use shopping centers established in Monterrey, Nuevo León. It intends to convey values such as good experiences, universality, entertainment, and serve as a meeting point for young people and adults. Our branding proposal starts by communicating the fun and friendly personality of the shopping center, and then adds a modern and dynamic feel and implements cozy elements to communicate its wide accessibility.
The brand was created to have the ability to be replicated and applied in different areas under the same branding. The visual identity is scalable and can be adapted to any place so its architecture can stand out. The branding identity is inspired by the gift-giving experience and everything that surrounds it; including the materials, colors, and different levels that are created under this same concept.
Deutsch: Sprint 'All-In'
Brand: Sprint
Title: All-In
Agency: Deutsch
Agency Website: http://www.deutschinc.com/
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Gavin Lester
Creative Director: Brian Siedband
Creative Director: Gordy Sang
Associate Creative Director: Matt Clark
Associate Creative Director: Yelan Tong
Additional Credits: Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Dan Kaplan
Integrated Producer: Fabby Hernandez
Music Director: Dave Rocco
Group Account Director: John McGonigle
Account Director: Kristie Weston
Account Director: Chuka Schneider
Account Supervisor: Lauren Mangum
Account Executive: Kristin Paul
Chief Strategic Officer: Colin Drummond
Group Planning Director: Kelsey Hodgkin
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs: Jimmy Gutierrez
Senior Business Affairs Manager: Andy Recalde
Director or Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Gus Mejia
Production Company: MJZ/Los Angeles, CA
Director: Rupert Sanders
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Editorial Company
Production Company: WORK/New York, NY
Editor: Bill Smedley
Executive Producer: Erica Thompson
Editorial Company
Production Company: Exile/Santa Monica, CA
Editor: Shane Reid
Executive Producer: CL Weaver
Post Facility
Production Company: MPC LA/Santa Monica, CA
Executive Producer: Amanda Ornelas
Producer: Summer McCloskey
Colorist: Mark Gethin
Post/VFX
Production Company: The Mill/Los Angeles CA
VFZ Supervisor: Chris Knight
VFX: Koen Vroeijenstijn, Bill Higgins
Executive Producer: Sue Troyan
Producer: Jordan Sharon
Licensed/Composed Music, Credits and Track Info
Production Company: Mophonics
Track: Best Man Speech
Performed by: Roberto Murguia
Composed by: Roberto Murguia
By arrangement with: Nico Mansy
Audio Post Company
Production Company: Lime Studios/Santa Monica, CA
Senior Executive Producer: Susie Boyajan
Mixer: Zac Fisher
Assistant Mixer: Kevin McAlpine
Published: June 2015
Interact: Bandar Brand Identity, Messaging, and Packaging Design
Brand: Bandar
Title: Brand Identity, Messaging, and Packaging Design
Agency: Interact
Agency Website: http://interactonshelf.com/
Published: June 2015
Miller: Four Corners Bagel & Café Branding & Packaging Design for Bagel Chips
Brand: Four Corners Bagel & Café
Title: Branding & Packaging Design for Bagel Chips
Agency: Miller
Agency Website: http://www.wearemiller.com
Creative Director: Reuben Miller
Art Director: Yael Miller
Published: May 2015
Pereira & O'Dell New York: Memorial Sloan Kettering Cancer Center 'Science Saves'
Brand: Memorial Sloan Kettering Cancer Center
Title: Science Saves
Agency: Pereira & O'Dell, New York
Agency Website: http://pereiraodell.com/
Executive Creative Director: Dave Arnold
Associate Creative Director: Jake Dubs
Associate Creative Director: Alexei Beltrone
Copywriter: Michelle Lamont
Art Director: Alex Parodi
Art Director: Lauren Geisler
Additional Credits: Managing Director: Cory Berger
Group Account Director: Carey Cwieka
Account Supervisor: Joelle Hadaya
Account Executive: Jana Cudiamat
Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili
Head of Production, New York: Tennille Teague
Senior Producer: Tamara Lecker
Business Affairs Director: Russ Nadler
Business Manager: Jaime Szefc
Production
Company: Nonfiction Unlimited
Director: David Gelb
Managing Director: Michael Degan
Executive Producer: Loretta Jeneski
Head of Production/Executive Producer: Patrick Degan
Line Producer: Franny Freiberger
Director of Photography: Maryse Alberti
Editorial
Company: Union Editorial
Editors: Sloane Klevin, Karen Kourtessis
Assistant Editor: Adriana Machado
Executive Producer: Caryn MacLean
Senior Producer: Susan Motamed
GFX/title design: Jun Lee
Producer: Yoko Lytle
Animation (TV)
Company: BUCK
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Ann Seymour
Associate Creative Director: Daniel Oeffinger
Design: Aaron Kemnitzer, Justin Lawes, Gareth O'Brien
Animation: Wesley Ebelhar, Andreas Hansen, Aaron Kemnitzer, Justin Lawes, Enle Li, Gonzalo Menevichian
Colorist: Jose Fuentes
Music (TV)
Company: Search Party
Music Producer: Winslow Bright
Composer: Nicholas Wright
Audio (Films)
Company: Heard City
Published: June 2015