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Snapchat makes it easier to view content with ‘tap to view’ roll-out

Snapchat has altered the on screen prompt required to view videos on the app, making it easier to consume long-form content.

Where previously the app required users to hold their fingers down on the screen, now they need only tap it to play the video.

As a result of the latest update, users will no longer have to press down to view content such as that created by brands and publishers on the Discover platform which features exclusive material from the likes of the Daily Mail, Comedy Central and the Food Network.

Also added was a new feature which enables users to find local Snapchat users and send them Snaps, as the app opens up to aid friend discovery on the network.

And finally, the firm also introduced two-factor authentication to help secure accounts against would-be hackers.

Last month, Snapchat announced that it will be partnering with WPP and Daily Mail to create of Truffle Pig, a content marketing business.

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