Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Virgin Media appoints first chief digital entertainment officer

Virgin Media has appointed David Bouchier to the newly created role of chief digital entertainment officer.

In his new remit Bouchier, who previously worked for Sky, will bring together and lead the Content, Programming and Digital Entertainment teams at Virgin Media.

Stephane David, executive director, content and Scott Kewley, director of digital entertainment will both report to him.

Bouchier was previously a member of the management executive of BSkyB in the UK, where he was responsible for handling the company’s investment in German pay TV, before moving to News Corporation as managing director, programming for Sky Italia.

He subsequently returned to the UK and set up his own pay TV broadcast businesses, creating a number of pay television channels including the pre-school channel “JimJam” now broadcast internationally.

Tom Mockridge, Virgin Media chief executive said he was “delighted” with the appointment of “an executive of David’s calibre to lead our digital entertainment business.”

He continued that Bouchier’s depth of experience will “help us develop the true potential of the award winning TV and entertainment services offered by Virgin Media”.

Bouchier said that he was “very excited to be joining a business which is making significant investments in what is already the UK’s most comprehensive TV and entertainment service”.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.