Virgin Media has appointed David Bouchier to the newly created role of chief digital entertainment officer.
In his new remit Bouchier, who previously worked for Sky, will bring together and lead the Content, Programming and Digital Entertainment teams at Virgin Media.
Stephane David, executive director, content and Scott Kewley, director of digital entertainment will both report to him.
Bouchier was previously a member of the management executive of BSkyB in the UK, where he was responsible for handling the company’s investment in German pay TV, before moving to News Corporation as managing director, programming for Sky Italia.
He subsequently returned to the UK and set up his own pay TV broadcast businesses, creating a number of pay television channels including the pre-school channel “JimJam” now broadcast internationally.
Tom Mockridge, Virgin Media chief executive said he was “delighted” with the appointment of “an executive of David’s calibre to lead our digital entertainment business.”
He continued that Bouchier’s depth of experience will “help us develop the true potential of the award winning TV and entertainment services offered by Virgin Media”.
Bouchier said that he was “very excited to be joining a business which is making significant investments in what is already the UK’s most comprehensive TV and entertainment service”.