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Digital Transformation

Samsung and RSC join forces for Shakespeare educational app


By Natalie Mortimer | N/A

June 30, 2015 | 3 min read

Samsung UK has teamed up with the Royal Shakespeare Company (RSC) to launch a new app to aid 11-18 year olds to study Shakespeare.

The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David Tennant. It also stars actress, Tamsin Greig, beatboxing artist Shlomo, rapper and poet Akala, and director, Iqbal Khan.

RE:Shakespeare allows users to star in their own Dubsmash-style music video and mix the beat boxer Shlomo with Shakespeare to create their own track. It also gives them a chance to perform on a virtual stage with a 360-degree immersive video, shot on the Royal Shakespeare Theatre stage in Stratford-upon-Avon.

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Russell Taylor, CMO at Samsung Electronics UK and Ireland said: “This campaign merges education and entertainment to create an immersive, engaging and fun way for young people to learn. It showcases how Samsung’s technology is brought to life in a relevant and accessible way.”

The rollout of the app starts today (30 June 2015) across selected Android devices and is free to download on Google Play.

The app is backed by content from ad agency Cheil and was developed in conjuction with production company Unit9

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