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Oasis shifts focus to teens in O Refreshing Stuff campaign

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By Natalie Mortimer, N/A

June 30, 2015 | 2 min read

Oasis is looking to attract a new generation of consumers with the launch of a humorous ad campaign which takes a look at the modern world through digital, OOH and social activity.

Created by The Corner the O Refreshing Stuff campaign targets teens using an illustrative style to provide a fun take on the daft absurdities of everyday life.

The creative will appear as out-of-home posters and animated digital ads, with short videos and social content. Further content will run throughout the year, as Oasis looks to offer an amusing perspective on modern day trends.

Oasis senior brand manager, Natalie Whitehead-Farr, said of the campaign: β€œThe 2015 campaign is bold and refreshing – using animation to illustrate some of the absurd and funny truths in the everyday life of teens.

"Each piece of content pokes a bit of fun at a modern trend and delivers an Oasis perspective – whether that be on outdoor advertising, gym selfies, reality TV or slow motion product demos. We think this humorous approach will really resonate with Oasis consumers of all ages.”

The Coca-Cola-owned brand worked with New Zealand-based animation studio Parallel Teeth to create the illustrations, with media being handled by MediaCom.

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