Ebay has rolled out a campaign offering consumers discounts based on how hot it gets over the 4 July weekend.
The activity has been dubbed ‘Hot Deals for Hot Days’ and will kick off on Saturday with discount designer sunglasses that mirror the high temperature of the day – for example if it’s 85 degrees in New York City, shoppers will get 85 per cent off sunglasses.
“Our customers love great value and selection, so we’re focused on growing our Deals business to deliver what shoppers want most,” said Bryan Murphy, vice president of North America Verticals, eBay.
“Ebay Deals gives shoppers unparalleled access to top brands and designers at incredible prices – always accompanied by free shipping. What started as a ‘single deal a day’ program back in 2009 and continues to grow,” he added.
Shoppers can can access the deals though the dedicated Deals site or via the mobile app.
The campaign mirrors similar activity from the likes of Pimms. Earlier this year, the Diageo-owned brand launched a digital out-of-home campaign that activates when the outside temperature reached 21 degrees.