Ad of the Day: Lloyds Bank - Horse Story
Lloyds have returned to the black horse for a grand statement about how the bank has been by our side for 250 years in this moving film by Rogue's Sam Brown.
It's an unashamedly emotional piece of work which aims to reconnect the bank with the customers who rely on it. The film cleverly ups the ante as it unfolds with each vignette having slightly more impact than the last.
As Lloyds TSB, the bank was at the centre of the banking collapse of 2008 and, in truth, it's a long way from fully restoring its reputation. But this film proves that the process is well under way... it would have been impossible for any bank to issue such a piece of communication a few years ago. Values like 'stability' and 'reliability' which have traditionally been associated with banks are slowly being restored and this spot reinforces the idea that they should be trusted again.
Let's just hope that they can.
Agency: Adam&EveDDB
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett / Richard Brim
Account Team: Matt Goff / Charlotte Wolfenden
Planner: David Golding
TV Producer: Matt Craigie / Victoria Bennett
Film Production: Rogue Films
Director: Sam Brown
Editor: Paul Watts @ The Quarry
Offline Producer: Tor Adams
Post Production: The Mill
Sound Design: Aaron Reynolds @ Wave
Media Agency: MEC
Today's ad of the day is brought to you in association with David Reviews.