Exclusive: Aol's David Shing interviews Coca-Cola president of marketing Wendy Clark
Cannes Lions, the advertising industry annual awards and festival in France concluded over the weekend, however The Drum was there still in full swing and captured one of the best moments, an interview with WPP's Sir Martin Sorrell and Kim Kardashian. Found Remote also exclusively obtained Aol's video interview with Wendy Clark, President of Sparkling Brands and Strategic Marketing at Coca-Cola North America.
The video interview which can be seen above was part of Aol's Shingerviews, a series where their "digital prophet". David "Shingy" Shing interviews marketing leaders at the festival. Found Remote interviewed Shing about the interview with Clark, the Verizon acquisiton and the important of OTT to Aol.
Found Remote: How is the future of TV and OTT important to AOL? What do you predict about the future of the industry?
David Shing: AOL has OTT syndication integrations with more than 15 partners. This is about OTT complementing TV and the harmonization of people’s attention across the whole ecosystem. OTT is a catalyst for change and evolution but it is not a TV killer. Think back to how cable was seen as the TV killer - it never happened. This is simply history repeating itself with more options to consume content in a more personal and customizable way.
FR: There was a lot of commentary on the Verizon acquisition around all their interest in Aol’s content for OTT purposes - any thoughts or predictions on this?
DS: The goal is to be a next generation media technology company. The platform will exist and get stronger based on a symbiotic and significant value exchange between the consumer and the company, between content producers and the company, and between brands and the company – driving a flywheel of more content producers attracting more consumers, attracting more brands, attracting more content producers. Together will be a mobile and video-led offering and at home offer and an ad supported OTT offering with prime-time linear TV and exclusive content
FR: How do you think Cannes has changed over the last couple of years, why is Aol there and what is your goal?
DS: There are two very different Cannes. One is experiencing the 40,000 entries and celebrating the work that is the foundation of our industry. The other Cannes is media driven and speaking to brands about how they are changing the attention and engagement metrics with consumers.
Our goal is to broaden brands perception of what is possible together and how we can drive digital advertising through custom content advertising solutions and great technology.
As a personal goal, I want to inspire and enlighten young marketers through the education program and this year that has included sessions for young marketers, startup academy , young creatives and a masterclass on data.
The video interview can be viewed above.
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