Creative Department: Featuring Don't Panic London, Publicis Dublin, DDB Paris and more

By Rebecca Stewart, Trends Editor

Adobe Workfront



June 29, 2015 | 22 min read

Welcome to The Drum Creative Department, sponsored by Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (22 July) in the Creative Department spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 6 July to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.

Don't Panic London: Human Appeal 'Shine a light'

Brand: Human Appeal

Title: Shine a light

Agency: Don't Panic, London, UK

Agency Website:

Creative Director: Richard Beer

Project Managers: Jane Marshall, Louis Geary

Production House: Knucklehead

Director: Markus Lundqvist

Executive Producer: Mary Calderwood

Producer: Tina Pawlik

Additional Credits: Production Assistant: Bertie Berkeley

First Assistant Director: Dan Gibling

Second Assistant Director: Spencer Wilson

Runners: Andy Luck, Zac Moss, Miles Lacey

Director of Photography: Martin Hill

Steadicam Operator: Tom Wilkinson

Focus Puller: Ant Hugill

2nd Assistant Camera: Ben Worthington

DIT: Jayson Hunte

Gaffer: Mike Casserly

Electrician: Kevin Robertson

Electrician Trainee: Barney Casserly

Genny Op: Kevin McFadden

Art Director: Laura D’Asta

Set Design Assistant: Minnie Carver

Sculpture: The Arch Model Studio

Sculpture Design: Andy Gent

Wardrobe Stylist: Lucy Heather

Make Up Designer: Jess Summer

Chaperone: Julie Tyrrell

Boy: Lorenzo Giannetti

Girl: Sofiya Yates Rahman

Casting Director: Amanda Tabak

Editing: Stitch TV

Editor: Phil Currie / Stitch

Sound Design: Wave

Sound Designer: Martin Leitner

Post production: Glassworks

Colorist: Duncan Russell

Flame Lead: Duncan Malcom

Flame: Nina Mosand

Flame: Sal Wilson

Producer: Abi Klimaszewska

Published: June 2015

Short Rationale (optional): ‘Shine A Light’ explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food, damaged medical equipment, dirty water, weapons and ammunition.

Objects in the sculpture represent Human Appeal’s work in 25 countries across three continents.

The video notes that 6.3m children worldwide need saving. This refers to the World Health Organization’s figure on the number of children who die each year before the age of five, largely from preventable causes.

DDB Paris: French Health Department 'The Man Who Died the Most'

Brand: French Health Department

Title: The Man Who Died the Most

Agency: DDB, Paris, France

Agency Website:

Executive Creative Director: Alexandre Hervé

Copywriter: Alexis Benoit

Art Director: Nicolas Malcorps

Account Supervisor: Jean-Luc Bravi, Marine Hakim, Melissa Frédéric

Strategic Planner: Sébastien Genty

Advertiser’s Supervisor: Isabelle Trema, Fabienne Tong, Rachel Baloste

Prod Compagny: Wanda

Director: Steve Rogers

Sound Production: The

Published: June 2015

Short Rationale (optional): DDB Paris’ new campaign for the French Health Department introduces Robert Cronejager – an actor with unparalleled skills when it comes to dying.

The ad sees Cronejager meet his demise in a series of increasingly grizzly and absurd ways.

The humorous spot points out that Cronejager is unique because he gets to die over and over again, before advising viewers to let their family know whether they are against or for organ donation before it’s too late.

N20: Evian 'Evian pop up shop'

Brand: Evian

Title(s): Evian pop up shop

Headline and copy text (in English): Evian launches first London pop-up shop in Piccadilly Circus Underground Station

Agency: N20

Agency Website:

Creative Director: Grant Finney, N2O Campaign Director

Published: June 2015

Short rationale (optional): With summer officially underway, commuters travelling through Piccadilly Circus Tube station will be able to enjoy a moment of purity thanks to evian’s new pop up shop.

The iconic store opened this week and will trade until 3 September. The shop has been designed and built by brand activation agency N2O to bring the brand to life, and visitors to the shop will be able to pick up bottles of evian in pure drop, 50cl and 1.25l formats, as well as pink evian tennis ball packs, umbrellas and Brumatiseur facial sprays.

They will also be able to enter a competition to win VIP tickets to The Championships, Wimbledon, of which evian is the official bottled water partner. The campaign will be supported later in the summer with a social media campaign designed to help Londoners keep cool this summer.

72andSunny Amsterdam: Carlsberg 'If Carlsberg Did Haircuts'

Brand: Carlsberg

Title: If Carlsberg Did Haircuts

Agency: 72andSunny, Amsterdam, Netherlands

Agency Website:

Executive Creative Director: Carlo Cavallone

Creative Director: Matt Heck

Writer: Jorge Brandao

Designer: Pauline Sall

Writer: Carlos Font

Designer: Juan Carlos Alonso

Designer: Domingo De Villa

Additional Credits: Managing Director: Nic Owen

Brand Director: Brendan Bell

Brand Manager: Su May Tan

Brand Coordinator: Henry Poynor

Director of Film Production: Stephanie Oakley

Film Producer: Eline Bakker, Jennifer Cursio

Group Business Affairs Director: Madelon Pol

Business Affairs Director: Nora Adams

Director of Strategy: Stephanie Feeney

Director of Communications Strategy: Simon Summerscales

Lead Strategist: Danny Feeney

Strategist: Daniel Asplund

Vice President Carlsberg brand, Global: Mikkel Pilemand

Group Senior Creative Manager: Thomas Busch

Production Company: Division

Director: François Rousselet

Executive Producer: Jules de Chateleux

Line Producer: Christelle Tastet

DOP: Nicolas Loir

Art Department: Roger Belles

Edit Company: Trim Editing London

Editor: Dominic Leung

Assistant editor: Elise Butt, Fouad Gaber

Producer: Harriet Cawley, Jemma Daniel

Color Grading: Home Digital Pictures

Colorist: Muriel Archambaud

Head of postproduction:

Bianca Benloukil

Post Production: PostHouse

Supervisor : Yann Aldabe


Guillaume Marien

Sound design: Audio Post Facility: Wave Studios Amsterdam

Sound Design and Mix: Alex NichollsLee

Audio Post Production: Ben Tomlin, Mirjam Gevers

Music: Capitaine Plouf Paris

Arranger/ Beat Boxer: Tez

Singers: Audrey Gbaguidi, Rashad Zioui

Engineer/producer: Sebastien Cannas

Music Consultant: Amp.Amsterdam

Published: June 2015

Short Rationale (Optional): Carlsberg is back on screens this week with the latest instalment of its ‘If Carlsberg Did…’ campaign, with ‘If Carlsberg Did Haircuts’, featuring its new range of grooming products.

‘If Carlsberg did Haircuts’ is the second film in the new run of the ‘If Carlsberg did’ series which was re-launched this year, backed by a £12m investment.

Alongside the new advertisement, Carlsberg has launched a new limited-edition shampoo, conditioner and body lotion, each made with premium Carlsberg beer. The main ingredients in Carlsberg – barley, hops and yeast are naturally rich in vitamin B and Silicum, said to have beautifying properties for both hair and skin. Pride in London '#PrideHeroes'

Brand: Pride in London (London LGBT+ Community Pride CIC)

Title(s): #PrideHeroes


Agency website:

Creative Director: Neil McKenney

Art Director: Neil McKenney

Copywriter: Pride in London Marketing


Additional credits: Pride in London

Published: June 2015

Short rationale (optional): Pride in London, the annual festival championing the lesbian, gay, bisexual, and transgender (LGBT+) community in London, has officially launched its new advertising and community engagement campaign #PrideHeroes, showcasing unsung, everyday heroes from the capital.

The new campaign aims to acknowledge individuals who have contributed to LGBT+ rights over the years and also celebrate the lives of people from across of LGBT+ community.

Participants and members of London’s LGBT+ community, including its straight allies, are being asked to nominate their own #PrideHeroes, from the famous to the unsung, and to share their suggestions via the hashtag #PrideHeroes. The campaign will run across social, digital, PR and out of home advertising.

Working with Exterion Media for the second year running, #PrideHeroes will run across digital escalator panels throughout Central London Underground stations, as well as across London buses for the next two weeks, with creative content developed by DOOH showcasing a number of nominated #PrideHeroes from London’s LGBT+ community, groups and Pride in London sponsors including Barclays and Starbucks.

Kameleon: Volvic 'Marcus Butler Takes on Tough Mudder and The Unstoppables'

Brand: Volvic

Title(s): Marcus Butler Takes on Tough Mudder and The Unstoppables

Agency: Kameleon

Agency Website:

Creative Director: Alex Kemp

Director: Marcus Jones

Director of Photography: Mark Hammond

Additional credits: Executive Producer – Steve Butterworth

Head of Production: Melly Cook

Published: June, 2015

Short rationale (optional): Volvic challenged Youtube superuser Marcus Butler to Unbottle his Unstoppable by taking on the mammoth challenge that is Tough Mudder 2015.

His gruelling journey was captured by Kameleon for the Volvic Unstoppable Volcanicity YouTube channel. The film follows him throughout the gruelling 12-mile obstacle course as he battles to prove his inner strength and mental grit.

Alongside the main film, real Mudders are heroed in a supporting film that captures the essence of #UnstoppableVolvic on the Tough Mudder course

The content is part of a larger integrated campaign around Volvic’s Tough Mudder partnership, with the Unstoppable message being promoted across multiple channels, including social, on pack and outdoor media.

BJL: BJL 'Brilliance Awards 2015'

Brand: BJL

Title: Brilliance Awards 2015

Agency: BJL, Manchester, UK

Agency Website:

Art Director: Richard Pearson

Copywriter: Karl Stones

Additional Credits: Account Manager: Shona Needham

Account Executive: Chris Bridge

Campaign Manager: Caroline Maloney

Published: June 2015

Short Rationale (optional): BJL has created a print campaign to promote its Brilliance Awards scheme.

The posters reveal how the agency’s high-flyers made their first foray into advertising from licking copious amounts of envelopes to sourcing a last-minute horse.

Shoot The Company: House of Fraser 'Invitation to Festival Season'

Brand: House of Fraser

Title: Invitation to Festival Season

Agency: Shoot The Company

Agency Website:

Creative Director: Mike Fisher

Art Director: Carly Mason

Copywriter: Emma Burgess

Photographer(DOP): Paul O'Callaghan

Additional credits: Producer: Nick Stillwell

Digital Content Producer: Zara Faye

Editor: Adrian Griffiths

VFX: Savvas Caranicola

Published: June 2015

Short Rationale (optional): House of Fraser have just released another video in their 'Invitation To...' series.

With festival season in full swing the ad ensures customers that the department store has got summer fashion covered.

PSONA 12: Nescafé Azera 'Nescafé Azera by Design'

Brand: Nescafé Azera

Title(s): Nescafé Azera by Design

Agency: PSONA 12

Agency Website:

Creative Director: Owen Catto

Creative Team: Jeff Witek, Gee Sagoo

Photographer: Gary Childs

Additional credits: Agency Account Handlers: Liz Cooper, Sarah Thurston

Published: June, 2015

Short rationale (optional): Nescafé Azera is a super premium coffee that captures the creativity and style of contemporary coffee culture. To build the brand PSONA 12 created a campaign to design a range of impactful limited edition tins, harnessing the emerging design talent of students at the University of the Creative Arts.

We worked with the students to create a final line-up of fresh designs and then developed a communications idea that dramatised the creative effect the tins will have on homes that display them.

These explosions of colour were rolled-out across a dedicated website, social, video and in-store POS.

BMB London: Space Raiders 'Dark Secrets Revealed'

Brand: Space Raiders

Title: Dark Secrets Revealed

Agency: BMB, London, UK

Agency Website:

Creative Director: Matt Waller

Art Director: Jenny Piggott

Copywriter: Harry Boothman

Additional Credits:Account Director: Nick Waddell

Agency Producer: Catharine Griffiths

Director: Tristan Versluis / The Big RD

Producer: Ryan Dean

Art director: Nicola Wake

DoP: Stuart White

Editor and Post Production: Phill Leggett-Jones

Published: June 2015

Short Rationale (optional): Space Radiers new spot has been shot ‘undercover’ style.

Some forensic experts find what appears to be an alien which they take back to a make-shift lab to examine.

As they operate on the extra-terrestrial they are surprised to find some pickled onion snacks.

The spot ends by asking humans to ‘help us eat their babes before they take over the earth’.

Ennis Perry Sydney: Myrtle & Moss Skincare 'Redesign'

Brand: Myrtle & Moss Skincare

Title: Redesign

Agency: Ennis Perry, Sydney, Australia

Agency Website:

Creative Illustration and Art Direction: Anne Mason

Design: Haydn Deane

Published: June 2015

Short Rationale (optional): Myrtle & Moss Skincare is a luxury plant-based skincare range based in Melbourne. As a new business start-up, Myrtle & Moss approached Ennis Perry with the concept of developing a stylish and simple botanical skincare range.

Being involved from conception, Ennis Perry Creative played an integral role in developing the Myrtle & Moss brand, bringing our experience and expertise in working with new business startups to partner with Myrtle & Moss in building a successful business.

Working with Australian manufacturers and suppliers, Ennis Perry Creative developed a range of beautifully branded and styled products for Australian and international retail markets.

As a premium cosmetic product, Myrtle & Moss required a distinctive brand to position themselves in the targeted markets and created a brand to suit contemporary interiors, which delivers functionality and aesthetics.

McCann Birmingham: Hardys / Sky Sports 'Ashes Idents'

Brand: Hardys / Sky Sports

Title: Ashes Idents

Agency: McCann, Birmingham, UK

Agency Website:

Executive Creative Director: Vince McSweeney

Art Director: Jamie Buckingham

Copywriter: Joe Ivory

Production Company: Plaza Films

Director: Dave Wood

Additional Credits: Composer: Sonjay Prabhakar

Photographers: Andreas Smetana, Chris Otto

Publidshed: June 2015

Short Rationale (optional): Hardys is embarking on its second year of sponsoring England Cricket. Yes, you read that correctly - Australia’s biggest and best wine maker, is sponsoring England Cricket. That’s not going to be popular down under. Which is perfect. Because there’s nothing that pleases England cricket fans more than seeing Aussies getting racked off.

The campaign focus is on how downright wrong it will seem to our Australian cousins when they find out that the home of the Baggy Green is sponsoring the Three Lions.

RKCR/Y&R: Camden Lock Books 'Rekindle Your Love of a Real Book'

Brand: Camden Lock Books

Title: Rekindle Your Love of a Real Book

Agency: RKCR/Y&R, UK

Agency Website:!/work

Executive Creative Director: Mark Roalfe

Creative Director: Tim Brookes

Art Directors: Tim Brookes, Lee Aldridge

Copywriters: Tim Brookes, Phil Forster

Photographer: Andy Green

Illustrator: Punkture

Typographer: Lee Aldridge

Published: June 2015

Short Rationale (optional): Camden Lock Books, located in Old Street Station, is one of the Capital’s most weel-known independent bookshops. RKCR/Y&R’s print campaign encourages customers to rekindle their love of ‘real’ books by visiting the store.

Halewood International: Lambrini 'Bottle Redesign'

Brand: Lambrini

Title(s): Bottle Redesign

Headline and copy text (in English): Halewood unveils new Lambrini design & campaign

Agency: Halewood International (In-house)

Agency Website:

Head of Design: Kirsty Holton

Designer: Nikki Johnston

Bottle Photography: SMR Creative

Published: June, 2015

Short rationale (optional): Halewood International has introduced a new, contemporary label design for Lambrini.

Publicis Dublin: Irish Rail 'Urban Travel Dictionary'

Brand: Iarnrod Eireann (Irish Rail)

Title: Urban Travel Dictionary

Agency: Publicis, Dublin, Ireland

Agency Website:

Creative Director: Carol Lambert

Copywriter: Luke O’Reilly

Art Directors: Leonardo Bartoli and Sinead Ní Ghaora

Account Manager: Karen Austin

Published: June 2015

Short Rationale (optional): Publicis Dublin has coined some new words in this suite of fun print ads for Iarnrod Eireann (Irish Rail).

The concept was designed to get people to reflect on social behaviour and #GiveUpYourSeat to those in need.

Bluemarlin: Femfresh 'Brand Identity'

Brand: Femfresh

Title: Brand Identity

Agency: bluemarlin, London, UK

Agency Website:

Project Type: Produced, Commercial Work

Published: June 2015

Short Rationale (optional): Bluemarlin London has created a new identity intimate skin care brand, Femfresh.

Femfresh has focused its efforts on educating women about the benefits of intimate skin care products that can be used everyday with pride. The redesign builds on this work and sets brave new standards for the category, moving it into a positive and empowering territory.

The new packaging features feminine figures in a silky monochromatic colour palette ‘covered-up’ by bursting splashes of expressive colour. In distinct contrast to its vibrant background, is Femfresh’s new black and white logo.

Avenue Imperial: Avenue Imperial 'Ted Baker & Moore'

Brand: Avenue Imperial

Title(s): Ted Baker & Moore

Headline and copy text (in English): Ted Baker & Moore Virtual Store

Agency: Avenue Imperial

Agency website:

Creative Director: Tom Mills

Art Director: Tom Mills

Copywriter: Avenue Imperial

Illustrator: Tom Mills

Photographer: Tom Mills

Published: June 2015

Short rationale (optional): Ted Baker has opened its first ‘virtual’ store amid wider experiments with digital technology in a new concept store in London's Shoreditch.

High resolution panoramic photography software partnered with 3D mapping means customers worldwide can roam the space online, picking up items of clothing to view in closer detail, interact with surroundings as well as purchase goods.

The experience was created by virtual reality (VR) agency Avenue Imperia to coincide with Ted Baker’s concept store launch in Shoreditch, which has seen it expand its offering to include spectacles, bicycles and a barbershop.

Called 'Ted Baker and More' the store has also seen more digital elements incorporated such as outdoor screens which allow passers by to play games or watch films, a 3D hologram unit, a lenticular device, LED projection, and digital displays.

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