Thunderhead, Rufus Leonard and Tempo make strategic pact to power customer experiences in real-time
Cloud-based marketing platform Thunderhead has partnered with creative agency Rufus Leonard and research firm Tempo to develop products and services that allow advertisers to adapt their customer experiences in real-time.
The global alliance launched at this week's Cannes Lions festival with the unveil of the customer engagement tool Embla. It combines real-time behavioural data with emotional insights that are then used to guide contextual, personalised interactions. Further details of the service will be revealed next month.
The trio are talking to several clients about using the tool with Rufus Leonard’s clients the Automobile Association and Premier Inn among those interested. All three have been out in Cannes this week sourcing brands to adopt the tool. Ultimately, the alliance hopes to win marketers around with the promise that Embla shows how a brand’s customer experience score compares against its purpose and against competitors.
Laurence Parkes, chief strategy officer at Rufus Leonard, who joined from AKQA last month, said: “Technology has transformed the world, not least in how we experience brands. Yet all too often, it can make people’s interactions less intuitive - from cold, automated call centres to frustrating self-service checkouts. Powered by Thunderhead and Tempo, we have brought together a way to humanise technology-driven customer engagement with a truly personalised and individual level of interaction.”
For Rufus Leonard, the alliance could become a core part of its offering moving forward as it press forward with plans to bring its customer experience credentials to the fore. Despite working on a number of high-profile technical and digital creative projects, the agency has shied away from the spotlight.