Need to Know – The latest US media & marketing news: Apple's ad restrictions, John Hamm on that Mad Men Coke ad & why Yahoo's cybersecurity boss is joining Facebook
Morning all, here’s a glimpse at all the media and marketing news you should know today.
Need to Know – The latest US media & marketing news
1. Apple is rolling out a new policy with iOS 9 that restricts advertisers from obtaining app-download data, says Business Insider. The tech giant announced the move in a private session at its Worldwide Developers Conference.
2. Facebook has tapped Yahoo’s top cybersecurity executive, Alex Stamos, for its chief security officer post, according to the Wall Street Journal. "There is no company in the world that is better positioned to tackle the challenges faced not only by today’s Internet users but for the remaining two thirds of humanity we have yet to connect," Stamos said of his new employer.
3. Real-time media app Circa News has creased operations, writes USA Today. The startup has been put on an "indefinite hiatus" due to lack of capital, according to a Medium blog post by Matt Galligan, Circa co-founder.
4. MTV has rebranded in a bid to become "television’s Instagram", says Marketing Week. The channel has changed its slogan from ‘I Want My MTV' to 'I Am My MTV' as well as introducing a raft of new features which allow social media influencers and fans to create short-form content that regularly appears on its television channels.
5. Unilever has continued its march into high-end personal care market with the acquisition of Dermalogica. The Financial Times claims that the group snapped up the LA skincare brand for an undisclosed sum. Dermalogica's sales were worth $240bn last year.
6. YP says it will separate its digital advertising and print directory businesses to create two companies, notes MediaPost. The yellow pages firm and the newly-formed Print Media LLC will operate independently with dedicated teams and under separate leadership, but will continue to serve existing and new customers through a joint sales organization.
7. Airbnb is celebrating Pride Month with a powerful ad about LGBT couples traveling. Adweek reports that the campaign features interviews with a diverse group of couples talking about topics like weighing which locales are LGBT friendly, and what the consequences might be if they're not.
8. Jon Hamm has revealed how hard it was to get the Coke ad in the 'Mad Men' finale. He told Jimmy Kimmel that it took a "couple of years" to get clearence from Coca-Cola and that "no money exchanged hands" between the show's producers and the beverage maker for use of the commercial.
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