Broadcasters and publishers: It’s really time to put all your eggs in the mobile video basket
Ooyala, a leading video publishing, analytics, and monetization company, today released its Q1 2015 Global Video Index report, and the findings are clear: mobile video is taking over.
As the repot details, mobile video plays, saw a “100% increase since Q1 2014, when mobile video plays accounted for just 21% of all online video plays. Going back to the start of 2013, when mobile video made up just 9% of video plays, that year-over-year increase becomes an astounding 367%.”
Video publishers optimizing for mobile also should be thinking about tablets: 59% of people watching video on tablet devices are watching videos 10 minutes or longer. This is the most of any device – including connected TVs (43%).