AOL's David Shing in conversation with Maxus CEO Lindsay Pattison at Cannes Lions 2015
Lindsay Pattison, the head of global media agency Maxus, has claimed that there are so many brands vying for consumer attention that it is “paralysing” them and storytelling is suffering as a result.
Speaking at Cannes Lions 2015, Lindsay Pattison, worldwide chief executive of Maxus, discussed with Shing the attention economy, her experience as a Media Lions jury member, leveling the playing field for women in the industry and AOL’s partnership with NBCUniversal.
On the attention economy, she said: “Our attention is so stretched and it paralyses you so I think you actually end up not paying attention to any beautiful story that is being crafted so our mission is to help our clients navigate what is an incredibly complex media landscape now.”
Catch the full discussion in the video above.