Pampers’ heartwarming spot ‘Hush Little Baby’ shows all of the different ways society helps make life better for babies all around the world.
Created by Saatchi & Saatchi New York, the spot begins with a mother singing a lullaby to her newborn.
It then goes on to show all of the other people who impact a baby’s life on a daily basis, from a stranger who helps a mom carry her baby’s stroller up a crowded staircase to an uncle who decides to quit smoking.
With the hashtag ‘#BetterForBaby,’ the global ad showcases families from numerous backgrounds and cultures.
At the diaper company’s ‘Better For Baby’ site, people can learn more Pampers’ charitable initiatives.