What does it take to be a great agency CEO? McCann London's CEO Zaid Al-Zaidy

McCann London CEO Zaid Al-Zaidy says that CEOs have to surround themselves with great people and have passion for the business in order to be successful.

Al- Zaidy took up the role of CEO after just five months at McCann London. He has previously worked at TBWA\London where he was chief strategy officer, working on accounts with Adidas, Nissan GSK and Four Seasons.

Speaking to The Drum at Cannes Lions 2015, Al-Zaidy said “it’s all about people. It’s that Steve Jobs adage, A grade people hire A grade people and anything else beneath just creates a mess.”

He also said “unless you’re passionate about the product, there’s no way you can lead an agency of people.”

The full interview can be viewed above.

Keep up to date with the latest goings on at Cannes Lions Festival in The Drum's dedicated news hub.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.