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Need to Know – The latest US media & marketing news: Windows XP biz, Tidal CEO woe & Box partners IBM

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By John McCarthy, Opinion Editor

June 24, 2015 | 4 min read

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Microsoft is still profiting from Windows XP security support, according to Business Insider. Even though the firm no longer even sells XP - since 2010 - the US Navy is the latest group to enlist the computing giant to provide its continued support of the dated operating system, at the price of $9.1m.

2. Instagram has revamped its search engine to help it tap live video and images during breaking news events, according to MediaPost. The new feature aims to help show the "world as it happens" in a trending media stream.

3. Jay Z’s music streaming service Tidal has bled its second chief executive in the space of three months. Business Insider reports that interim CEO Peter Tonstad is the latest head to hand in his resignation at the company.

4. Mondelez has renewed its global partnership with Facebook with the agency now focused on bolstering the social network’s video and e-commerce credentials. Mediapost reports that the contract spans 52 countries and allows Mondelez to opt into beta-testing programs on Facebook and Instagram.

5. Box and IBM have just sealed a deal which would effectively see the pair share analytics, security and embed Boxes content management system into IBM’s existing products. Business Insider reports that the deal could see the duo work on new data analytics solutions.

6. Google’s Gmail service has now added an 'undo send' option. Users will be able to select a 5-30 second delay period during which they can retrieve their communication reports International Business Times.

7. Continuing on the Google front, the search giant has rolled out a new music service – which isn’t its much-anticipated paid music subscription service, according to Bloomberg. Google Play’s free Pandora-like digital music service requires users to enter credit card details to access it.

8. Verizon’s acquisition of AOL has now officially been completed notes Time. The $4.4bn deal will give Verizon access to AOL’s digital ad technology as well as content brands like The Huffington Post as well as technology blogs Engadget and TechCrunch.

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