CVS taps DigitasLBi’s Boston and Detroit president to serve as CMO

Norman de Greve, who is currently serving as president of DigitasLBi’s Boston and Detroit offices, is leaving the agency after 14 years to join CVS Health as its chief marketing officer (CMO).

In this role, de Greve will be accountable for marketing strategy. He begins on 15 July.

The appointment comes as CVS makes moves to position itself as a top healthcare and pharmacy company in the US. Earlier this month, it acquired Target’s pharmacy branch.

Helena Foulkes, president of CVS/pharmacy, said of de Greve’s appointment: "Norman's background makes him ideally suited to directing a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company. Building loyalty among our existing customers, while activating and engaging new customers, is how we'll drive future growth."

Last year, CVS announced that it will no longer sell tobacco products in stores as it conflicts with its commitment to wellness.

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