Glastonbury Foo Fighters Florence and the Machine

Almost three quarters of Glastonbury 2015 tweets about Florence & The Machine replacing Foo Fighters were negative


By John McCarthy | Opinion editor

June 24, 2015 | 3 min read

Almost three quarters (73.3 per cent) of the tweets regarding Foo Fighters being replaced by Florence & the Machine at Glastonbury were negative – hinting at the disappointment of festivalgoers at the loss of the headline act.

Following Dave Grohl, Foo Fighters frontman, breaking his leg during a gig in Sweden, Glasto organisers scrambled to replace the rock legends with a suitable stand-in, settling on Florence & The Machine.

A social media breakdown from marketing and technology agency DigitasLBi found that the top negative keywords addressing the news included “pissed” (nine per cent) and “gutted” (8.4 per cent).

On the other hand, the top positive keywords were “good” (six per cent) and “happy” (five per cent).

On Glastonbury’s Facebook followers, the firm found that the most common country for Glasto fans – out side of the UK – was Mexico, with the fanbase split at UK 57 per cent, Mexico six per cent, US four per cent, Italy three per cent, Australia three per cent, Brazil three per cent followed by, Ireland, France, Spain and Germany on two per cent.

Stuart Aitken, head of content at DigitasLBi, said: “Following the huge Twitter spike that we saw when Kanye West was revealed as headliner, the big story in the run up to Glastonbury surrounded the replacement for Foo Fighters.

“Our social data analysis suggests that Florence may have a tough gig on Friday night.”

The data was captured using a combination of social analytics tools and extraction of data from the Twitter API.

Some Drum readers had their say on the news:

What are your views on the news?

Glastonbury Foo Fighters Florence and the Machine

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