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By Tony Connelly | Sports Marketing Reporter

June 23, 2015 | 1 min read

Strongbow’s latest US ad campaign continues to poke fun at celebrity appearances in adverts with Sir Patrick Stewart on the receiving end once again.

The Strongbow Hard Cider TV ad, titled “Fired”, was created by advertising agency Droga5 and shows Sir Patrick Stewart attempting to promote the cider before being fired.

The former Star Trek actor is seen holding up a class of Strongbow Cider but is cut short in his attempts to promote the brand name by the narrator who talks over him, saying: “All we need to sell Strongbow Hard Cider is ice. So sorry Sir Patrick, you’re fired.”

Heineken’s Strongbow rolled outs its “Cider at its Bestest” campaign in the US earlier this year and previously featured Sir Patrick in an advert released in March.

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