The Interactive Advertising Bureau (IAB) has announced the inaugural board of directors for its IAB Tech Lab, a non-profit research and development association tasked with producing technology standards for digital marketing and media.
The executive committee of the board of directors includes representatives from Tech Lab founding member companies: Jonathan Bellack, director of product management at Google; Anand Das, co-founder and chief technology officer at PubMatic; Kelly Petersen, vice president of product at Tremor Video; Tom Shields, SVP of strategy and publishers at AppNexus; Michael Smith, VP of revenue platforms and operations at Heart Magazines Digital Media; and Srini Venkatesan, vice president of engineering, ads, and data at Yahoo.
David J. Moore, president of WPP Digital and chairman of Xaxis, is the head of the IAB Tech Lab board of directors. He along with general manager of the IAB Tech Lab Scott Cunningham and the new board are looking for leading non-US technology participants to join as well.
“The senior executives and thought-leaders that have taken their place on the Tech Lab’s board will be vital in creating new technologies and pathways to reduce friction within the supply chain, and enable the safe growth of the industry. But we will need to include leadership from other markets, if we’re to fully deliver on those objectives – and, with a few executive committee and general board seats remaining, we will be actively recruiting tech expertise from the world over to join the roster,” said Moore.
The IAB is comprised of more than 650 media and technology companies that sell, deliver, and optimize digital ads or marketing programs. According to the organization, its member companies make up 86 per cent of online advertising in the US.