Crocs Shoes has partnered with Twitter to launch a new interactive advertising campaign which allows users to generate their own ads.
The footwear company worked with advertising agency McKinney to shoot 135 videos which they will showcase on Twitter’s promoted trends at a cost of $20,000 per-day. The Twitter ad campaign will allow Crocs Shoes to display their ads on the top of the trending topics list on Twitter with copy incorporating the #FindYourFun hashtag.
The company has employeed a number of different advertising options to combat its falling popularity.
The variety of videos include 45 different combinations of Crocs and clothing which users generate through a microblogging platform called Funway Runway.