Beefeater gives music lovers something to raise a glass to
Beefeater, the gin brand, has launched its own virtual tour of London’s musical legacy in the form of Beefeater London Sounds, a sonic tour through the capital’s musical accomplishments arranged on an interactive map.
App users will be able to sample tunes from the local music scene through the ages whilst browsing a map of areas of interest; including an eclectic range of genres from punk and rock to reggae.
The multimedia mix will be enhanced with a range of stories, videos and interviews conducted with some of the featured acts as well as the ability to generate a custom playlist through Spotify.
J.C. Iglesias, global brand director for Beefeater, said: “Beefeater London Sounds fuses some of the capital’s most internationally recognised cultural symbols - music, London iconography and gin. Our partnership with Spotify will allow consumers to experience Beefeater’s and London’s musical spirit through exclusive content. We are certain that the digital activation and new limited edition bottle will convey the contemporary personality of Beefeater and will appeal to gin and music enthusiasts around the world.”
To support the launch a limited edition bottle will be made available in conjunction with a series of global events.