Ad of the Day: State Farm ‘Inside Out’
Insurance company State Farm features characters from Disney Pixar’s new 3D movie ‘Inside Out’ in its latest ad.
The video shows two parents cheering on their son Riley during a hockey game. The spot aims to show viewers that State Farm agents can help people focus on their goals, giving them more time to focus on what matters most.
Many of the movie’s quirky characters are also featured in the ad.
Created by DDB Chicago and DDB NY, the campaign has rolled out digital and social elements on Facebook, Instagram, and Twitter in addition to the spot.
It also includes sponsored BuzzFeed content.