The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Mascot Public Relations Sport

Everyone's talking about Kingsley, Partick Thistle's new mascot designed by David Shrigley


By John McCarthy | Opinion editor

June 22, 2015 | 6 min read

Partick Thistle has unveiled a striking new mascot as part of a six-figure deal with a Californian investment firm – and it is causing quite a stir on social media.

Kingsford Capital Management became the new sponsor of the Scottish football club after its art-loving founder discovered one of his favourite artists, David Shrigley, supported the Glasgow side.

And as part of the deal, Shrigley has created bizarre new club mascot Kingsley which is now well on its way to going viral.

Additionally, a new Kingsford logo was designed by Shrigley to adorn Partick jerseys this season.

Mascot Public Relations Sport

More from Mascot

View all


Industry insights

View all
Add your own content +