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Creative Department: Featuring DDB & Tribal Amsterdam, Brothers and Sisters, JWT Barcelona and more


By Rebecca Stewart | Trends Editor


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June 22, 2015 | 19 min read

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Welcome to The Drum Creative Department, sponsored by Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (8 July) in the Creative Department spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 29 June to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.

BBH London: Virgin Media 'Orange Is the New Black on Netflix'

Brand: Virgin Media

Title: Orange Is the New Black on Netflix

Agency: BBH, London, UK

Creative Directors: Tom Drew, Uche Ezugwu

Creatives: Dan Morris, Charlene Chandrasekaran

Production Company: Black Sheep Productions

Published: June 2015

Short Rationale (optional): A new campaign from BBH London, pushing Netflix streaming on Virgin, actually sends the brand’s Mascot Ally the owl to Litchfield Penitentiary, where she becomes the inmate.

The campaign is running online, on social media, in retail, and on video on demand.

DDB & Tribal Amsterdam: TomTom 'Baaadass Bill gets his goat on'

Brand: TomTom

Title: Baaadass Bill gets his goat on

Agency: DDB & Tribal Amsterdam, Netherlands

Agency Website:

Production company: Brenninkmeijer & Isaacs

Producers: Oskar Bård, Sebastian Hedin

Director of Production: Kjell Lagerroos

Producer: Sander Brenninkmeijer

Editor: Fiona Fuchs

Grading: Hectic Electric

Online: Hectic Electric

Soundstudio: Kaiser Sound Amsterdam

Music: MassiveMusic Amsterdam

Published: June 2015

Short Rationale (optional): When you grow up on a craggy outcrop 10.000 feet high, you learn to live life on the edge.

Born on a sky-high cliff in the Rockies, Billy the goat (a.k.a. Baaadass Bill) left the herds behind to seek epic adventures all around the globe.

From snowboarding, base jumping, wing suit flying to skiing; the ultimate mountain hero finally shares his epic skills with the world in DDB & Tribal Amsterdam Netherland’s latest ad for TomTom’s action camera, Bandit.

The Plant London: Jamie’s Italian Deli Range 'Packaging'

Brand:Jamie’s Italian Deli Range

Title: Packaging

Agency: The Plant London

Agency website:

Design Director: Chris Clayton

Published: June 2015

Short Rationale (optional): Jamie's Italian uses authentic Italian ingredients sourced from small producers all around Italy.

The Plant was asked to create packaging to showcase Jamie’s Deli range and wanted to create a soution as diverse as the ingredients.

Each range has been individually designed but we have used colour to unify the products, as well as creating a strong Italian mood with type and layout.

Brothers and Sisters: Pearl & Dean 'Back of the Head'

Brand: Pearl & Dean

Title: Back of the Head

Agency: Brothers and Sisters, London, United Kingdom

Executive Creative Director: Andy Fowler, Brothers and Sisters

Creative Directors: Will Flack / Aaron Willmer, Brothers and Sisters

Copywriter: Josh Pearce, Brothers and Sisters

Additional Credits: Head of Comedy: Lucy Robinson, Brothers and Sisters

Agency Producer: Phoebe Rixon, Brothers and Sisters

Media Planning and Buying: Pearl & Dean

TV: Director: Ninian Doff

Production Company: Pulse Films

Producer: Shirley O’Connor

Production Manager: James Greenall

Editor: Leo King – Stitch

Post Production/VXF: Jason Watts / Paul Harrison – Finish

Executive Producer: James Sorton

Composition/Composer : Lorenzo Piggici

Sound: Wave Studios

Sound Designers: Parv Thind

Published: June 2015

Short Rationale (optional): Pearl & Dean has created a major brand film to appear first in the preview break of feature-length movie spin-off Entourage.

The three-minute cinematic comedy piece introduces the unseen hero of cinema Chad Jackson.

‘Back of the Head’, thought up by creative agency Brothers and Sisters, was directed by Ninian Doff from Pulse Films, the production company responsible for 20,000 Days on Earth, the award-winning and Bafta nominated, Nick Cave documentary.

ButterflyCannon: Glenmorangie 'Extra-Matured Variants Redesign'

Brand: Glenmorangie

Title: Extra-Matured Variants Redesign

Agency: ButterflyCannon

Agency Website:

Creative Director: Jon Davies

Published: June 2015

Short rationale (optional): ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies in Glenmorangie’s range of single malts. The extra-matured expressions spend ten years maturing in ex-bourbon casks, and are then ‘Extra-Matured’ for a period of two years in different casks, (an original Glenmorangie concept) to add an enticing range of flavours.

The Glenmorangie Lasanta, Gaelic for ‘warmth and passion’, is extra matured in sherry casks. The new design reflects the whisky’s intensity through its fiery colour palette and Andalusian inspired detailing. The branding has been amplified and the characteristics of the expression put into a clearer hierarchy.

Glenmorangie Nectar D’Or is extra matured in high value ex ‘Sauternes’ barriques, the most famous sweet-wine-growing region in France. The liquid has a silky smooth, warm honeyed, rich taste profile epitomised by its name.

The soft touch rigid board construct immediately signifies both the status and silkiness of the liquid. The Nectar D’Or logo takes you to vintage France, the gold foiling reflects the rich nectar flavours and liquid colours and the Sauternes typography is reminiscent of the wine labels of this region. This is all balanced with Glenmorangie’s brand codes and its modern and contemporary style.

Havas WW London: VO5 'Peasant and General'

Brand: VO5

Title: Peasant and General

Agency: Havas Worldwide, London

Agency website:

Executive Creative Director: Mark Fairbanks

Agency: Creative Director: Dominic Gettins

Copywriter: Dominic Gettins

Art Director: Phil Beaumont

Additional Credits: Planning Director: Andrew Account Director: Emma Prendergast

Agency Producer: Charlotte Lawrence

Media Company: Mindshare

Production Company: Knucklehead

Director: Rob Leggatt

Editor: David Webb @ Final Cut

Post prod Producer: Louise Unwin @ Finish

Colourist/Head of Grading: Paul Harrison @ Finish,

Senior Flame Op: Steve Murgatroyd @ Finish

Audio post-production: Ben Leeves @ Grand Central

Music: MPM c/o Big Sync

Published: June 2015

Adam&EveDDB: Volkswagen 'Fill Up From Home'

Brand: Volkswagen

Title: Fill Up From Home

Agency: Adam&EveDDB, London, UK


Chief Creative Officer: Amir Kassaei

Executive Creative Director: Ben Priest

Creative Directors: Aidan McClure, Laurent Simon

Copywriter: Greg Ormrod

Art Director: Thomas Worthington

Additional Credits: Managing Partner: Jonathan Hill

Business Director: Mike Stern

Head of Print: Daniel Moorey

Senior creative producer: Charmaine Balay

Account Manager: Gordo Whittaker

Senior Designer: Paul Reddington / King Henry

Photographer: Milo Reid

Published: June 2015

Short Rationale (optional): Volkswagen’s new print campaign, designed by Adam&EveDDB, promotes the car maker’s new e-Golf which can charge in as little as 35 minutes on a DC outlet.

Creative Forager: Arts University Bournemouth 'Glass slippers'

Brand: Arts University Bournemouth

Title: Glass slippers

Agency: Creative Forager, Brockenhurst, UK

Agency Website:

Creative Director: Mark Sephton

Director of Production: Vlad Jakovlev

Published: June 2015

Short Rationale (optional): Three minutes. Three centuries. Cinderella like you've never seen her before.

Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries.

Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view.

150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves.

Coley Porter Bell: McCoy’s 'Brand Identity'

Brand: McCoy’s

Tile: Brand Identity

Agency: Coley Porter Bell

Agency website:

Planner/CSU Director: Natalie Candy

Designer: Craig Barnes

Published: June 2016

Short Rationale (optional): KP Snacks has revealed a new design for its UK leading ridged crisp brand, McCoy’s – the first major rebrand in years. Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range

Coley Porter Bell was tasked to create a design that builds upon the brand’s strong heritage and vast popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy's logo being recrafted into a cleaner, more cutting edge style.

The typography has switched from serif to sans-serif which aims to bring the brand marque up to date; whilst colours from the old packs have been overhauled and a vibrant, textured 'spotlight' now emanates from the branding, enticing the consumer.

Media Bounty: Bosch UK 'Don’t Do A Dave'

Brand: Bosch UK

Title(s): Don’t Do A Dave

Agency: Media Bounty, London, UK

Agency website:

Creative Director: Sami Abusamra

Art Director: Rosie Clarke

Producer: Charlotte Gabbitas

Published: June 2015

Short rationale (optional): In the past, Bosch UK has struggled to communicate the need for measuring devices.

The ‘Don’t do a Dave’ creative campaign injects some humour and personality into the products and appeals to soft DIYers.

Building product need into the story communicates the key tool abilities in a fun way which most of us can relate too.

JWT Barcelona: Clowns Without Borders 'Donate Smiles'

Brand: Clowns Without Borders

Title: Donate Smiles

Agency: J. Walter Thompson, Barcelona, Spain

Agency website:

Creative Directors: Alex Martínez, Oscar Galan and Luis Díez

Art Director: Pol Úbeda

Copywriter: Esteve Cardona

Illustrator: David Suárez

Photographer: Marc Díez

Published: March 2015

Short Rationale (optional): Clowns Without Borders offers laughter to relieve the suffering of all persons, especially children, who live in areas of crisis including refugee camps, conflict zones and territories in situations of emergency.

Its latest print campaign, created by JWT Barcelona, features three face-painted celebrities – David Solans, Alex Corretja and Gemma Mangual – encouraging people to donate via text and give thousands of displaced children their smiles back.

B&B Studio: Fever-Tree 'Fever-Tree design refresh'

Brand: Fever-Tree

Title(s): Fever-Tree design refresh

Agency: B&B Studio

Agency website:

Creative Director: Shaun Bowen

Designer: George Hartley

Published: June, 2015

Short rationale (optional): Fever-Tree – A masterclass in attention to detail, our design refresh for Fever-Tree gives the brand’s key equities room to shine for a prouder, more contemporary feel.

Bulletproof: Original Source 'Brand identity and packaging design'

Brand: Original Source

Title(s): Original Source Shower range brand identity and packaging design

Headline and copy text (in English): Bulletproof reinvigorates Original Source Shower range

Agency: Bulletproof, London, UK

Agency website:

Creative Director: Bulletproof

Published: Month, Year May, 2015

Short rationale (optional): With a need to combat copycat designs and reaffirm its position as a category leader, Bulletproof were appointed by PZ Cussons to create a new brand identity and packaging design for Original Source shower range that would help futureproof the brand.

GBH: Puma/Arsenal 'Powered by Fans'

Brand: Puma/Arsenal

Title: Powered by Fans

Agency:​ GBH (Gregory Bonner Hale), London, UK

Agency Website:

Director: Chris Balmond

Production Company: Outsider

Producer: Paul McPadden

Post Production: Glassworks

Editor: Leo King at Stitch Editors

Music Composition:​ MeanRed

Audio Post Production: Graeme Elston @ Jungle

Media Planning: Puma

Published: June 2015

Short Rationale (optional): Global sports brands, Puma and Arsenal, celebrate a second season in partnership, with the launch of the 2015/16 campaign: Powered by Fans.

As part of the campaign, Puma has released a 60” film which was shown at the Emirates Stadium on Monday 15 June as part of a live event, hosted by Thierry Henry, to launch the 2015/16 Arsenal Home kit. The spot was then released online for fans to view on 18 June.

In the film we see various Gunner’s fans watching a game of football – from a young boy viewing on his iPad to large crowds enjoying the game at the pub. The fans reactions help to power the Arsenal players and drive them forward. The idea behind the campaign is to show the importance of the fans and the integral role they play in inspiring the performance of the players.

The spot was produced by Paul McPadden at Outsider and directed by Chris Balmond. Jungle’s Graeme Elston mixed the spot to maximise impact. Each sound was carefully designed to reflect the mood and environment being portrayed and draw attention to every detail of the ad.

BMF Australia: Aldi 'Like Brands Only Cheaper'

Brand: Aldi

Title: Like Brands Only Cheaper – Greek, Hawaiian Pizza

Agency: BMF, Australia

Agency website:

Executive Creative Director: Cam Blackley

Art Director: Dantie Van Der Merwe

Copywriter: David Fraser

Planning: Ali Tilling

Additional Credits: Managing Director: Steve McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Hayley Basham

Agency Producer: Jenny Lee-Archer

Director: Jeff Low

Producer: Alex Hay

Production Company: Rabbit Content

Post production: Method & White Chocolate

Music & Sound: Rumble

DoP: Pete Eastgate

Published: June 2015

Short Rationale (optional): BMF Sydney has created a fresh series of ‘Like Brands. Only Cheaper’ spots for Aldi, drawing products from every aisle of the store.

The two latest ads ‘Greek’ and ‘Hawaiian Pizza’ illustrate how the supermarket’s own-brand products can compete with bigger names.

Air Brussels: Amnesty International 'Little Once'

Brand: Amnesty International

Title: Little Once

Agency: Air Brussels, Belgium

Agency Website:

Creative Directors: Marie-Laure Cliquennois, Grégory Ginterdaele

Art Director: Sebastien Stronghead Verliefde

Copywriter: Julien Scouze Riviezzo

Print Production: Maxime Douillet

Craft & Design Director: Caroline Marson

Creative Producers: Bérengère Lurquin, Anne Gruszow

Photography & Retouch: The Pickles

Account Manager: Julie De Smedt

Published: June 2015

Short Rationale: Amnesty’s latest print campaign focuses on the idea that all of the great human rights defenders were little once.

The campaign encourages children to get involved in the charity’s ‘Rights in the Eye’ photography contest.

Carat and Rubber Republic: MasterCard 'A Priceless Surprise'

Brand: MasterCard

Title: World’s Biggest Football Fan & Lothar Matthäus: A Priceless Surprise

Agency: Carat & Rubber Republic, Bristol, UK

Agency Website:

Creative Directors: Rory Ahern, Matt Golding

Director: Stevan Riley

Producer: Corwin Bainbridge

DOP: Matt Norman

Editor: Stevan Riley

Published: June 2015

Short Rationale (optional): Uwe Bindel is no ordinary football fan. He has gone to jaw-dropping lengths to support his beloved FC Bayern Münich: from defying the Stasi as a teenager in communist East Berlin, to choosing a UEFA Champions League match over his 20th wedding anniversary holiday.

Uwe believed he was taking part in a documentary on ‘Über-fans’, but little did he know he was about to be surprised by his idol, Bayern Munich midfield legend & Germany’s most capped player of all time Lothar Matthäus.

To celebrate their sponsorship of the UEFA Champions League in advance of the 2015 Final in Berlin, MasterCard arranged this Priceless Surprise to thank the passion of football fans …but also the fans behind those fans.


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