Creative Department: Featuring DDB & Tribal Amsterdam, Brothers and Sisters, JWT Barcelona and more
Welcome to The Drum Creative Department, sponsored by Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (8 July) in the Creative Department spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 29 June to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.
BBH London: Virgin Media 'Orange Is the New Black on Netflix'
Brand: Virgin Media
Title: Orange Is the New Black on Netflix
Agency: BBH, London, UK
Creative Directors: Tom Drew, Uche Ezugwu
Creatives: Dan Morris, Charlene Chandrasekaran
Production Company: Black Sheep Productions
Published: June 2015
Short Rationale (optional): A new campaign from BBH London, pushing Netflix streaming on Virgin, actually sends the brand’s Mascot Ally the owl to Litchfield Penitentiary, where she becomes the inmate.
The campaign is running online, on social media, in retail, and on video on demand.
DDB & Tribal Amsterdam: TomTom 'Baaadass Bill gets his goat on'
Brand: TomTom
Title: Baaadass Bill gets his goat on
Agency: DDB & Tribal Amsterdam, Netherlands
Agency Website: http://www.ddbgroup.nl/
Production company: Brenninkmeijer & Isaacs
Producers: Oskar Bård, Sebastian Hedin
Director of Production: Kjell Lagerroos
Producer: Sander Brenninkmeijer
Editor: Fiona Fuchs
Grading: Hectic Electric
Online: Hectic Electric
Soundstudio: Kaiser Sound Amsterdam
Music: MassiveMusic Amsterdam
Published: June 2015
Short Rationale (optional): When you grow up on a craggy outcrop 10.000 feet high, you learn to live life on the edge.
Born on a sky-high cliff in the Rockies, Billy the goat (a.k.a. Baaadass Bill) left the herds behind to seek epic adventures all around the globe.
From snowboarding, base jumping, wing suit flying to skiing; the ultimate mountain hero finally shares his epic skills with the world in DDB & Tribal Amsterdam Netherland’s latest ad for TomTom’s action camera, Bandit.
The Plant London: Jamie’s Italian Deli Range 'Packaging'
Brand:Jamie’s Italian Deli Range
Title: Packaging
Agency: The Plant London
Agency website: www.theplant.co.uk
Design Director: Chris Clayton
Published: June 2015
Short Rationale (optional): Jamie's Italian uses authentic Italian ingredients sourced from small producers all around Italy.
The Plant was asked to create packaging to showcase Jamie’s Deli range and wanted to create a soution as diverse as the ingredients.
Each range has been individually designed but we have used colour to unify the products, as well as creating a strong Italian mood with type and layout.
Brothers and Sisters: Pearl & Dean 'Back of the Head'
Brand: Pearl & Dean
Title: Back of the Head
Agency: Brothers and Sisters, London, United Kingdom
Executive Creative Director: Andy Fowler, Brothers and Sisters
Creative Directors: Will Flack / Aaron Willmer, Brothers and Sisters
Copywriter: Josh Pearce, Brothers and Sisters
Additional Credits: Head of Comedy: Lucy Robinson, Brothers and Sisters
Agency Producer: Phoebe Rixon, Brothers and Sisters
Media Planning and Buying: Pearl & Dean
TV: Director: Ninian Doff
Production Company: Pulse Films
Producer: Shirley O’Connor
Production Manager: James Greenall
Editor: Leo King – Stitch
Post Production/VXF: Jason Watts / Paul Harrison – Finish
Executive Producer: James Sorton
Composition/Composer : Lorenzo Piggici
Sound: Wave Studios
Sound Designers: Parv Thind
Published: June 2015
Short Rationale (optional): Pearl & Dean has created a major brand film to appear first in the preview break of feature-length movie spin-off Entourage.
The three-minute cinematic comedy piece introduces the unseen hero of cinema Chad Jackson.
‘Back of the Head’, thought up by creative agency Brothers and Sisters, was directed by Ninian Doff from Pulse Films, the production company responsible for 20,000 Days on Earth, the award-winning and Bafta nominated, Nick Cave documentary.
ButterflyCannon: Glenmorangie 'Extra-Matured Variants Redesign'
Brand: Glenmorangie
Title: Extra-Matured Variants Redesign
Agency: ButterflyCannon
Agency Website: http://www.butterflycannon.com
Creative Director: Jon Davies
Published: June 2015
Short rationale (optional): ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies in Glenmorangie’s range of single malts. The extra-matured expressions spend ten years maturing in ex-bourbon casks, and are then ‘Extra-Matured’ for a period of two years in different casks, (an original Glenmorangie concept) to add an enticing range of flavours.
The Glenmorangie Lasanta, Gaelic for ‘warmth and passion’, is extra matured in sherry casks. The new design reflects the whisky’s intensity through its fiery colour palette and Andalusian inspired detailing. The branding has been amplified and the characteristics of the expression put into a clearer hierarchy.
Glenmorangie Nectar D’Or is extra matured in high value ex ‘Sauternes’ barriques, the most famous sweet-wine-growing region in France. The liquid has a silky smooth, warm honeyed, rich taste profile epitomised by its name.
The soft touch rigid board construct immediately signifies both the status and silkiness of the liquid. The Nectar D’Or logo takes you to vintage France, the gold foiling reflects the rich nectar flavours and liquid colours and the Sauternes typography is reminiscent of the wine labels of this region. This is all balanced with Glenmorangie’s brand codes and its modern and contemporary style.
Havas WW London: VO5 'Peasant and General'
Brand: VO5
Title: Peasant and General
Agency: Havas Worldwide, London
Agency website: www.havasworldwide.co.uk
Executive Creative Director: Mark Fairbanks
Agency: Creative Director: Dominic Gettins
Copywriter: Dominic Gettins
Art Director: Phil Beaumont
Additional Credits: Planning Director: Andrew Account Director: Emma Prendergast
Agency Producer: Charlotte Lawrence
Media Company: Mindshare
Production Company: Knucklehead
Director: Rob Leggatt
Editor: David Webb @ Final Cut
Post prod Producer: Louise Unwin @ Finish
Colourist/Head of Grading: Paul Harrison @ Finish,
Senior Flame Op: Steve Murgatroyd @ Finish
Audio post-production: Ben Leeves @ Grand Central
Music: MPM c/o Big Sync
Published: June 2015
Adam&EveDDB: Volkswagen 'Fill Up From Home'
Brand: Volkswagen
Title: Fill Up From Home
Agency: Adam&EveDDB, London, UK
Website: http://www.adamandeveddb.com/
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Ben Priest
Creative Directors: Aidan McClure, Laurent Simon
Copywriter: Greg Ormrod
Art Director: Thomas Worthington
Additional Credits: Managing Partner: Jonathan Hill
Business Director: Mike Stern
Head of Print: Daniel Moorey
Senior creative producer: Charmaine Balay
Account Manager: Gordo Whittaker
Senior Designer: Paul Reddington / King Henry
Photographer: Milo Reid
Published: June 2015
Short Rationale (optional): Volkswagen’s new print campaign, designed by Adam&EveDDB, promotes the car maker’s new e-Golf which can charge in as little as 35 minutes on a DC outlet.
Creative Forager: Arts University Bournemouth 'Glass slippers'
Brand: Arts University Bournemouth
Title: Glass slippers
Agency: Creative Forager, Brockenhurst, UK
Agency Website: http://creativeforager.com/
Creative Director: Mark Sephton
Director of Production: Vlad Jakovlev
Published: June 2015
Short Rationale (optional): Three minutes. Three centuries. Cinderella like you've never seen her before.
Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries.
Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view.
150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves.
Coley Porter Bell: McCoy’s 'Brand Identity'
Brand: McCoy’s
Tile: Brand Identity
Agency: Coley Porter Bell
Agency website: https://www.coleyporterbell.com
Planner/CSU Director: Natalie Candy
Designer: Craig Barnes
Published: June 2016
Short Rationale (optional): KP Snacks has revealed a new design for its UK leading ridged crisp brand, McCoy’s – the first major rebrand in years. Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range
Coley Porter Bell was tasked to create a design that builds upon the brand’s strong heritage and vast popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy's logo being recrafted into a cleaner, more cutting edge style.
The typography has switched from serif to sans-serif which aims to bring the brand marque up to date; whilst colours from the old packs have been overhauled and a vibrant, textured 'spotlight' now emanates from the branding, enticing the consumer.
Media Bounty: Bosch UK 'Don’t Do A Dave'
Brand: Bosch UK
Title(s): Don’t Do A Dave
Agency: Media Bounty, London, UK
Agency website: http://www.mediabounty.com/
Creative Director: Sami Abusamra
Art Director: Rosie Clarke
Producer: Charlotte Gabbitas
Published: June 2015
Short rationale (optional): In the past, Bosch UK has struggled to communicate the need for measuring devices.
The ‘Don’t do a Dave’ creative campaign injects some humour and personality into the products and appeals to soft DIYers.
Building product need into the story communicates the key tool abilities in a fun way which most of us can relate too.
JWT Barcelona: Clowns Without Borders 'Donate Smiles'
Brand: Clowns Without Borders
Title: Donate Smiles
Agency: J. Walter Thompson, Barcelona, Spain
Agency website: http://www.jwt.es/
Creative Directors: Alex Martínez, Oscar Galan and Luis Díez
Art Director: Pol Úbeda
Copywriter: Esteve Cardona
Illustrator: David Suárez
Photographer: Marc Díez
Published: March 2015
Short Rationale (optional): Clowns Without Borders offers laughter to relieve the suffering of all persons, especially children, who live in areas of crisis including refugee camps, conflict zones and territories in situations of emergency.
Its latest print campaign, created by JWT Barcelona, features three face-painted celebrities – David Solans, Alex Corretja and Gemma Mangual – encouraging people to donate via text and give thousands of displaced children their smiles back.
B&B Studio: Fever-Tree 'Fever-Tree design refresh'
Brand: Fever-Tree
Title(s): Fever-Tree design refresh
Agency: B&B Studio
Agency website: http://www.bandb-studio.co.uk
Creative Director: Shaun Bowen
Designer: George Hartley
Published: June, 2015
Short rationale (optional): Fever-Tree – A masterclass in attention to detail, our design refresh for Fever-Tree gives the brand’s key equities room to shine for a prouder, more contemporary feel.
Bulletproof: Original Source 'Brand identity and packaging design'
Brand: Original Source
Title(s): Original Source Shower range brand identity and packaging design
Headline and copy text (in English): Bulletproof reinvigorates Original Source Shower range
Agency: Bulletproof, London, UK
Agency website: http://www.wearebulletproof.com
Creative Director: Bulletproof
Published: Month, Year May, 2015
Short rationale (optional): With a need to combat copycat designs and reaffirm its position as a category leader, Bulletproof were appointed by PZ Cussons to create a new brand identity and packaging design for Original Source shower range that would help futureproof the brand.
GBH: Puma/Arsenal 'Powered by Fans'
Brand: Puma/Arsenal
Title: Powered by Fans
Agency: GBH (Gregory Bonner Hale), London, UK
Agency Website: www.gbh.london/
Director: Chris Balmond
Production Company: Outsider
Producer: Paul McPadden
Post Production: Glassworks
Editor: Leo King at Stitch Editors
Music Composition: MeanRed
Audio Post Production: Graeme Elston @ Jungle
Media Planning: Puma
Published: June 2015
Short Rationale (optional): Global sports brands, Puma and Arsenal, celebrate a second season in partnership, with the launch of the 2015/16 campaign: Powered by Fans.
As part of the campaign, Puma has released a 60” film which was shown at the Emirates Stadium on Monday 15 June as part of a live event, hosted by Thierry Henry, to launch the 2015/16 Arsenal Home kit. The spot was then released online for fans to view on 18 June.
In the film we see various Gunner’s fans watching a game of football – from a young boy viewing on his iPad to large crowds enjoying the game at the pub. The fans reactions help to power the Arsenal players and drive them forward. The idea behind the campaign is to show the importance of the fans and the integral role they play in inspiring the performance of the players.
The spot was produced by Paul McPadden at Outsider and directed by Chris Balmond. Jungle’s Graeme Elston mixed the spot to maximise impact. Each sound was carefully designed to reflect the mood and environment being portrayed and draw attention to every detail of the ad.
BMF Australia: Aldi 'Like Brands Only Cheaper'
Brand: Aldi
Title: Like Brands Only Cheaper – Greek, Hawaiian Pizza
Agency: BMF, Australia
Agency website: www.bmf.com.au
Executive Creative Director: Cam Blackley
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Planning: Ali Tilling
Additional Credits: Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Agency Producer: Jenny Lee-Archer
Director: Jeff Low
Producer: Alex Hay
Production Company: Rabbit Content
Post production: Method & White Chocolate
Music & Sound: Rumble
DoP: Pete Eastgate
Published: June 2015
Short Rationale (optional): BMF Sydney has created a fresh series of ‘Like Brands. Only Cheaper’ spots for Aldi, drawing products from every aisle of the store.
The two latest ads ‘Greek’ and ‘Hawaiian Pizza’ illustrate how the supermarket’s own-brand products can compete with bigger names.
Air Brussels: Amnesty International 'Little Once'
Brand: Amnesty International
Title: Little Once
Agency: Air Brussels, Belgium
Agency Website: http://www.aironair.com/en-be/
Creative Directors: Marie-Laure Cliquennois, Grégory Ginterdaele
Art Director: Sebastien Stronghead Verliefde
Copywriter: Julien Scouze Riviezzo
Print Production: Maxime Douillet
Craft & Design Director: Caroline Marson
Creative Producers: Bérengère Lurquin, Anne Gruszow
Photography & Retouch: The Pickles
Account Manager: Julie De Smedt
Published: June 2015
Short Rationale: Amnesty’s latest print campaign focuses on the idea that all of the great human rights defenders were little once.
The campaign encourages children to get involved in the charity’s ‘Rights in the Eye’ photography contest.
Carat and Rubber Republic: MasterCard 'A Priceless Surprise'
Brand: MasterCard
Title: World’s Biggest Football Fan & Lothar Matthäus: A Priceless Surprise
Agency: Carat & Rubber Republic, Bristol, UK
Agency Website: https://www.youtube.com/watch?v=FejeQUNEoDw
Creative Directors: Rory Ahern, Matt Golding
Director: Stevan Riley
Producer: Corwin Bainbridge
DOP: Matt Norman
Editor: Stevan Riley
Published: June 2015
Short Rationale (optional): Uwe Bindel is no ordinary football fan. He has gone to jaw-dropping lengths to support his beloved FC Bayern Münich: from defying the Stasi as a teenager in communist East Berlin, to choosing a UEFA Champions League match over his 20th wedding anniversary holiday.
Uwe believed he was taking part in a documentary on ‘Über-fans’, but little did he know he was about to be surprised by his idol, Bayern Munich midfield legend & Germany’s most capped player of all time Lothar Matthäus.
To celebrate their sponsorship of the UEFA Champions League in advance of the 2015 Final in Berlin, MasterCard arranged this Priceless Surprise to thank the passion of football fans …but also the fans behind those fans.