Coty names ZenithOptimedia as global media agency

Beauty products manufacturer Coty, whose brands include Marc Jacobs and Rimmel, has appointed Publicis Groupe’s ZenithOptimedia to handle its global media communications business for print and television.

The agency will keep its business in Germany and Austria while adding on 13 more markets around the world. The contract covers the North American, Western European, and Central and Eastern European regions.

Bart Becht, chairman and interim CEO of Coty, said: “Selecting a global agency partner is in line with our global efficiency strategy and another step towards our plan to reinvest in our power brands. We were really impressed by the spirit and enthusiasm of ZenithOptimedia. They showed strength across all media capabilities – particularly in data analytics – and demonstrated a truly integrated and transparent approach to media communications.”

The win for ZenithOptimedia comes after a four-way global pitch. A dedicated team will manage its offline media while managing digital in partnership with Coty’s other agencies.

Coty’s brands include Adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, Playboy, Rimmel and Sally Hansen.

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