CNBC names former Hearst revenue boss Raven as international ad sales SVP
CNBC International has appointed former group revenue director at Hearst Max Raven as its senior vice president (SVP) of ad sales in an attempt to accelerate earnings from its expanding multi-channel offering.
Raven assumes responsibility for the advertising sales strategy across the broadcaster’s Europe, the Middle East, Africa, Asia Pacific and Latin America markets. He will report to president and managing director of CNBC International KC Sullivan.
During his stint at Hearst, Raven also held the SVP position. He spent most of his career at CNN International, most recently as SVP ad sales and deputy GM of digital. He is said to driven revenues for the broadcaster chiefly by focusing on long-term client deals and a more expansive use of its digital properties. Prior to moving over to media owners, Raven worked agency side at Mindshare, JWT and Zenith.
“We’re extremely pleased to bring Max on board to transition our commercial offering to a new level. His extensive background in driving growth through innovation, collaboration and strong team leadership will help cement CNBC’s position as the destination of choice for commercial clients."
Raven replaces Jason Webby who after three years of running its international sales from the UK is relocating back home to New York later this month