Ad of the Week: Propercorn - Dress London
Propercorn's 'Dress London' campaign has been crowned Ad of the Week by readers of The Drum's Creative Department.
The OOH project brightened up the capital's buildings, pavements, phone boxes and Routemaster buses with the brand’s colourful, signature popcorn print.
The work was done in-house, with some help from set designer and art director, Rachel Thomas who curated the bold installations in Brixton and Shoreditch. Having previously collaborated with Anya Hindmarch and Mulberry, 'Dress London' seen Thomas use her distinctive illusion and optical trickery to create interactive art spaces for customers to sample Propercorn snacks.
Agency: Propercorn in-house
Agency website: www.propercorn.com
Creative Director: Cassandra Stavrou
Art Director: Becky Akers
Illustrator: Edward Wood
Photographer: Rob White
Additional credits: Set Designer: Rachel Thomas
Published: June 2015
Don’t miss your chance to vote for next week’s Ad of the Week. Cast your Creative Department vote here.