Propercorn Ad of the Week News

Ad of the Week: Propercorn - Dress London

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By Rebecca Stewart | Trends Editor

June 22, 2015 | 3 min read

Propercorn's 'Dress London' campaign has been crowned Ad of the Week by readers of The Drum's Creative Department.

The OOH project brightened up the capital's buildings, pavements, phone boxes and Routemaster buses with the brand’s colourful, signature popcorn print.

The work was done in-house, with some help from set designer and art director, Rachel Thomas who curated the bold installations in Brixton and Shoreditch. Having previously collaborated with Anya Hindmarch and Mulberry, 'Dress London' seen Thomas use her distinctive illusion and optical trickery to create interactive art spaces for customers to sample Propercorn snacks.

Agency: Propercorn in-house

Agency website: www.propercorn.com

Creative Director: Cassandra Stavrou

Art Director: Becky Akers

Illustrator: Edward Wood

Photographer: Rob White

Additional credits: Set Designer: Rachel Thomas

Published: June 2015

Don’t miss your chance to vote for next week’s Ad of the Week. Cast your Creative Department vote here.

Propercorn Ad of the Week News

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