YuMe opens offices in China to capitalize on country's growing connected TV and over the top market
YuMe, a multiscreen video advertising company, recently announced its launch in China with offices in Shanghai and Beijing. Earlier this week, it was also revealed that Alibaba would be building a Netflix-like product; both YuMe and Alibaba are attempting to capitalize on an already-huge, and growing, connected TV and over-the-top market in China.
Of the 698 million additional connected TVs anticipated by 2020, China is set to supply 160 million, equivalent to the projected totals for the US and India combined. And, according to a YuMe spokesperson, despite less money being spent in China, “the digital video audience in China is estimated at over 400 million people—more than the entire population of the United States—with potential for even greater growth.”
YuMe launches in China with partnerships secured with BesTV, CIBN Oriental Network, CITIC Guoan Broadband Network, Coocaa (Skyworth TV), Funshion, Hisense, HuanTV, Inveno, IsmarTV, LeTV, Pineapple Video, UTV, UPOTV, WideCloud and Wukong TV. YuMe will also be working with leaders in the ad verification space, including AdMaster, Miaozhen Systems, Nielsen-CCData and others.
“The business opportunity in China is truly a big win for YuMe and we are delighted to now share our latest technology with several of the fastest growing publishers in the world,” said Jayant Kadambi, Co-Founder and CEO of YuMe. “Our presence in the country’s two most important media markets, and our partnerships with these publishers and measurement and verification companies show our commitment to growing our business here.”
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